Alfa Romeo

Giulia

quick order package 22M sprint

driving assist package

sunroof

leather seats

8-speed automatic transmission

2.0L 280HP I4 DI turbo engine

dual-pane sunroof

Thatcham security equipment

gloss black window surround moldings

50 state emissions

intelligent speed assist (ISA)

AM/FM/HD 8.8" with navigation

active driving assist system

225/45R18 BSW AS performance tires

18" x 8.0" dark turbine aluminum wheels

Milano White

Sedan

Base

Individual

Program Description This program offers eligible consumers a lease cash allowance applied toward the retail lease Type Sale E or L of
an eligible vehicle to residents of the states and counties listed in the BUSINESS CENTER BOUNDARIES section.
Fleet Commercial Non-VIP and VIP customers are eligible to receive the retail consumer and dealer cash
incentives if the purchased or leased vehicle is from a dealer’s retail ordered stock. These must be reported as
Type of Sale E and Fleet incentives cannot be claimed.
Participating Dealers All franchised Stellantis dealers who agree to abide by these Official Program Rules are eligible to participate

National Lease Cash

Program Description This program offers eligible consumers a lease cash allowance applied toward the retail lease Type Sale E or L of an eligible vehicle to residents of the states and counties listed in the BUSINESS CENTER BOUNDARIES section.
Lease transactions cannot be financed through Chrysler Capital or Stellantis Financial Services.
This program is NOT compatible with any Chrysler Capital or Stellantis Financial Services Lease Rate Programs.
This program is NOT compatible with Ally subvented lease rate programs. IDL Lease Bonus Cash IS compatible with any other Ally standard lease rate transactions.
This program is not compatible with any Balloon Bonus Cash program.
Participating Dealers All franchised Stellantis dealers who agree to abide by these Official Program Rules are eligible to participate.

BC IDL Bonus Cash


PROGRAM DESCRIPTION:
This program offers eligible consumers a $1,000 cash allowance coupon to be applied toward the retail purchase (Type Sale 1 or B) or lease (Type Sale L or E) of an eligible vehicle.
Fleet Commercial Non-VIP and VIP customers are eligible to receive the retail consumer incentives if the purchased or leased vehicle is from a dealer’s retail ordered stock. These must be reported as Type of Sale B or E and Fleet incentives cannot be claimed.
Eligible customers will be contacted via the US Postal system or electronically. Only one coupon will be allowed per each eligible vehicle. The customer may redeem this coupon at any authorized Chrysler, Jeep®, Dodge, Ram, FIAT or Alfa Dealership.
Eligible vehicles must be delivered or ordered during the program period. Sold orders must follow the guidelines outlined in the Incentive Rules Manual (Gold Book) to be eligible for Sold Order Consumer Incentive Protection.
Only one coupon can be applied to the retail purchase or lease of an eligible vehicle and only one coupon/allowance per person.
Lost coupons will be honored.

PARTICIPATING DEALERS:
All franchised FCA US LLC dealers who agree to abide by these Official Program Rules are eligible to participate.

CUSTOMER ELIGIBILITY:
Customers who are in possession of the original 2025 Alfa Romeo Brand Site Private Offer Coupon are automatically qualified to receive benefit under this program.
The coupon must be presented to a franchised FCA US LLC dealer in the United States at the time of retail purchase or lease of an eligible vehicle.
The vehicle sale or lease must be registered in either the name of the eligible participant / business or registered in the name of an immediate family member living in the same household.
The coupon is not transferable to anyone outside the original customer’s household/address. Proof of address and/or immediate family relationships required.
The total consumer incentive payment must be clearly shown as a separate line item reduction in the calculation of the purchase price on the signed FINAL buyer’s order / purchase contract or if a lease, on the FINAL lease contract on the “Rebates and Non-Cash Credits” line. This computation must be done at the time of sale or lease and must be identified on the buyer’s order or purchase contract as a sales incentive/rebate.
In the case of a lease, the minimum term must be no less than 12 months.
The cash allowance must not be combined with customer down payment or other dealer provided discounts.

DEALER RESPONSIBILITY:
The 2024 Alfa Romeo Brand Site Private Offer Coupon must be retained by the selling dealer in the deal jacket for verification of this program. In the event of a missing certificate, a copy of the TDM inquiry must be retained in the deal jacket.
Dealers should verify a customer’s TDM eligibility and certificate number by using the Target Direct Mail (TDM) Inquiry Application on DealerCONNECT under the sales tab. Proof of validation must be retained in the deal jacket.
The FCA Incentives Assistance Center (1-800-227-0757) is also available to confirm the customer name appears on the galley list and is eligible. Only a customer whose name appears on the list is eligible to participate.
Any claim reported through DealerCONNECT without required proof of eligibility could result in a dealer chargeback, or non-payment of a dealer claim.

PROGRAM COMPATIBILITY:
This program is compatible with the following program types, providing the vehicle meets all program eligibility requirements:
o DriveAbility program
o Friends program
o Dealership Rewards program
o FCA Affiliate Rewards programs
o National or Regional Consumer Cash Allowance/Stackable APR programs
o National or Regional Consumer Loyalty/Returning Lessee Cash programs
o National or Regional Consumer Conquest Cash programs
o Select Inventory
o Non-Prime Retail Bonus Cash programs

This program is NOT compatible with the following programs:
o All other TDM / E-certificate Programs
o FCA Employee Advantage program
o FCA CDI program
o Standalone APR programs

ALFA ROMEO BRAND SITE PRIVATE OFFER


Ally Lease to Retail Dealer Payment Program

Ally is pleased to announce a Lease to Retail Dealer Payment Program for dealers submitting Lease to Retail contracts to Ally.
When an Ally SmartLease customer exercises their option to purchase their vehicle and finances it through Ally the dealer will receive a cash bonus!

Eligible Dealers: All Automotive Dealers in All States

Eligible Transactions
- Used Standard Rate Retail Transactions
- Lease to Retail transactions Only
- The Lessee must purchase the vehicle they originally leased

Payment Details
- Ally will provide a cash bonus Lease to Retail payment when a lessee/co-lessee exercises their purchasing option and finances through Ally
- The payment is applicable to the dealers' state in which the transaction is completed
- The payment will be paid via the monthly Statement of Dealer Transactions (SDT)
- The payment is payable in addition to Minimum Participation and standard rate-based Dealer Finance Income and is not subject to chargebacks

Dealers must select 'Lease to Retail' in RouteOne and Dealertrack when submitting the Lease to Retail application to Ally.

Important Notes:
- This program is compatible with all other Ally promotions in the market
- Documentary, administrative and unofficial fees are prohibited any time an Ally lessee exercises the purchase option
- Dealer finance income may not exceed applicable Ally limits or amounts limited by state law



Ally Lease to Retail Dealer Payment Program


PROGRAM DESCRIPTION:
This program offers a $500 cash allowance to be applied toward the retail purchase (Type Sale 1/B) or lease (Type Sale L/E) of an eligible vehicle. Eligible consumers include members of an eligible First Responder Association including: Police, Fire Department and EMT.

PARTICIPATING DEALERS:
All franchised FCA US LLC dealers who agree to abide by these Official Program Rules are eligible to participate.

CONSUMER ELIGIBILITY:
Eligible consumers include: Police Officer, Sheriff/Sheriff’s Deputy, Correctional officer, State Trooper, Federal Law Enforcement Officer, Career Firefighter, Volunteer Firefighter, EMT and Paramedic.
Eligible customers must be in possession of a valid First Responders Validation ID that was generated from the 'Get Authorization Number' link which is located on each of the Brands First Responder website.
Customers must verify their First Responder eligibility by providing the following information:
First Responder Type, Organization, Full Legal First and Last Name, Date of Birth (Month / Day / Year) and email address.
If eligible, an instant validation with a First Responders Validation ID will be provided. Customers must provide this unique code to a dealership.

Surviving spouses of eligible First Responders who died in the line of duty should generate a First Responders Validation ID by entering the following information on behalf of their deceased spouse:
First Responder Type, Organization, Full Legal First and Last Name and Date of Birth (Month / Day / Year). The email address of the surviving spouse should be entered to receive validation. Additional supporting documentation such as a copy of the death certificate and a letter from department human resources verifying the loss of life while on the job as either a Police Officer, Fireman or EMT may be required.
If eligible, an instant validation with a First Responders Validation ID will be provided. Customers must provide this unique code to a dealership.

First Responder Website URL Links:
https://www.ramtrucks.com/incentives/first-responder.html
https://www.dodge.com/incentives/first-responder.html
https://www.fiatusa.com/incentives/first-responder.html
https://www.alfaromeousa.com/first-responder-incentive
https://www.jeep.com/incentives/first-responder.html
https://www.chrysler.com/incentives/first-responder.html

The vehicle sale or lease must be registered in either the name of the eligible participant or registered in the name of an immediate family member living in the same household.
The retail purchaser’s order must show the cash allowance as having been applied to the vehicle’s purchase price, or in the case of a lease customer, as reducing the total lease obligation (12-month minimum lease term).
When the qualifying documentation presented bears a former or changed name, the customer must substantiate the former/changed name with a copy of legal documentation, (i.e., marriage certificate, divorce decree, court order). The dealer must retain copy of the name change documentation to verify customer eligibility.

DEALER RESPONSIBILITY:
Dealers must validate a customer’s First Responders Validation ID through Incentive Configurator on DealerCONNECT.
The total consumer incentive payment must be clearly shown as a separate line item reduction in the calculation of the purchase price on the signed FINAL buyer’s order/purchase contract or if a lease, on the FINAL lease contract on the “Rebates and Non-Cash Credits” line. This computation must be done at the time of sale or lease and must be identified on the buyer’s order or purchase contract as a sales incentive/rebate.

PROGRAM COMPATIBILITY:
These programs are compatible with the following program types, providing the vehicle meets all program eligibility requirements:
o DriveAbility Program
o National or Regional Consumer Cash Allowance/APR programs
o National or Regional Lease programs
o National or Regional Consumer Lease cash programs
o National or Regional Consumer Lease Loyalty cash programs
o All other Certificate programs
o FCA Employee Advantage program
o Dealership Employee Purchase Program
o FCA Affiliate Rewards Programs

This program is not compatible with the following program types:
o USAA Member Certificate program
o Military Bonus Cash
o Any vehicle sold or leased to a registered Fleet Customer, regardless of whether a Fleet Allowance or payments are available or claimed.

2025 MY FIRST RESPONDER BONUS CONSUMER CASH


PROGRAM DESCRIPTION:
This program offers a $500 cash allowance to be applied toward the retail purchase (Type Sale 1/B) or lease (Type Sale L/E) of an eligible vehicle. Eligible consumers include: active military, active military reserve, retired military (honorably discharged), and retired military reserve (honorably discharged).
Honorably discharged veterans within 12 months of discharge date, and 100% disabled veterans or veterans rated by the U.S. Department of Veterans Affairs as Individually Unemployable are eligible.

PARTICIPATING DEALERS:
All franchised FCA US LLC dealers who agree to abide by these Official Program Rules are eligible to participate.

CONSUMER ELIGIBILITY:
Eligible consumers include: active military, active military reserve, retired military (honorably discharged), and retired military reserve (honorably discharged). Honorably discharged veterans within 12 months of discharge date, and 100% disabled veterans are eligible.
Eligible branches of the military are: Army, Navy, Air Force, Marines, Coast Guard, National Guard, Public Health Service Commissioned Corps and National Oceanic and Atmospheric Administration Commissioned Officer Corps.

Effective May 19, 2022 a new Military Validation process is in effect.
Eligible customers must be in possession of a valid ‘Military Authorization Number’ that was generated either from the 'Get Military Authorization Number' or ‘Get Disabled Military Authorization’ link which is located on each of the Brand’s websites on the Military Bonus Cash page.
Customers must verify their military eligibility by providing the following information:
Active and retired military personnel: Status, Branch of Service, Full Legal First and Last Name, Date of Birth (Month / Day / Year) and email address.
Disabled military personnel: Branch of Service, Full Legal First and Last Name, Date of Birth (Month / Day / Year), Discharge date and email address.
Eligible active and retired military personnel will receive an instant validation and a ‘Military Authorization Number’ will be provided. Eligible disabled military personnel will receive a ‘Military Authorization Number’ following a document validation. Customers must provide this unique code to a dealership. This code will be valid for sixty (60) days.

Surviving spouses of eligible military personnel who died in the line of duty should generate a ‘Military Authorization Number’ by clicking on ‘Get Military Authorization Number’ and entering the following information on behalf of their deceased spouse:
Status, Branch of Service, Full Legal First and Last Name, Date of Birth (Month / Day / Year) and email address of the surviving spouse

Military Website URL Links:
https://www.jeep.com/incentives/military-incentive.html
https://www.ramtrucks.com/incentives/military-incentive.html
https://www.dodge.com/incentives/military-incentive.html
https://www.chrysler.com/incentives/military-incentive.html
https://www.fiatusa.com/incentives/military-incentive.html
https://www.alfaromeousa.com/military-incentive

The vehicle sale or lease must be registered in either the name of the eligible participant or registered in the name of an immediate family member living in the same household.
The retail purchaser’s order must show the cash allowance as having been applied to the vehicle’s purchase price, or in the case of a lease customer, as reducing the total lease obligation (12-month minimum lease term).
When the qualifying documentation presented bears a former or changed name, the customer must substantiate the former/changed name with a copy of legal documentation, (i.e., marriage certificate, divorce decree, court order). The dealer must retain copy of the name change documentation to verify customer eligibility.

DEALER RESPONSIBILITY:
Dealers must validate a customer’s Military Authorization Number through Incentive Configurator on DealerCONNECT.
The total consumer incentive payment must be clearly shown as a separate line item reduction in the calculation of the purchase price on the signed FINAL buyer’s order/purchase contract or if a lease, on the FINAL lease contract on the “Rebates and Non-Cash Credits” line. This computation must be done at the time of sale or lease and must be identified on the buyer’s order or purchase contract as a sales incentive/rebate.

PROGRAM COMPATIBILITY:
These programs are compatible with the following program types, providing the vehicle meets all program eligibility requirements:
o DriveAbility Program
o National or Regional Consumer Cash Allowance/APR programs
o National or Regional Lease programs
o National or Regional Consumer Lease cash programs
o National or Regional Consumer Lease Loyalty cash programs
o All other Certificate programs
o FCA Employee Advantage program
o Dealership Employee Purchase Program
o FCA Affiliate Rewards Programs

This program is not compatible with the following program types:
o USAA Member Certificate program
o Any vehicle sold or leased to a registered Fleet Customer, regardless of whether a Fleet Allowance or payments are available or claimed.

2023 MILITARY BONUS CONSUMER CASH

Program Description This program offers eligible consumers a Cash Allowance applied toward the Type Sale 1 or B or E or L of eligible
vehicles to residents of the states and counties listed in the BUSINESS CENTER BOUNDARIES section.
The vehicle must have the sales code 3DH to be eligible for the program.
Fleet Commercial Non-VIP and VIP customers are eligible to receive the retail consumer and dealer cash
incentives if the purchased or leased vehicle is from a dealer’s retail ordered stock. These must be reported as
Type of Sale B or E and Fleet incentives cannot be claimed.
Participating Dealers All franchised Stellantis dealers who agree to abide by these Official Program Rules are eligible to participate.

National Select Inventory Bonus Cash w/3DH


PROGRAM DESCRIPTION:
This program offers eligible consumers a bonus cash coupon to be applied toward the retail purchase (Type Sale 1 or B) or lease (Type Sale L or E) of an eligible vehicle.
Fleet Commercial Non-VIP and VIP customers are eligible to receive the retail consumer incentives if the purchased or leased vehicle is from a dealer’s retail ordered stock. These must be reported as Type of Sale B or E and Fleet incentives cannot be claimed.
Eligible customers will be contacted electronically. The customer may redeem this offer at any authorized Chrysler, Jeep®, Dodge, Ram, FIAT or Alfa Dealership.
Eligible vehicles must be delivered or ordered during the program period. Sold orders must follow the guidelines outlined in the Incentive Rules Manual (Gold Book) to be eligible for Sold Order Consumer Incentive Protection.

PARTICIPATING DEALERS:
All franchised FCA US LLC dealers who agree to abide by these Official Program Rules are eligible to participate.

CUSTOMER ELIGIBILITY:
Customers who qualify for the Returning Lessee Private Offer are automatically qualified to receive benefit under this program.
The vehicle sale or lease must be registered in either the name of the eligible participant / business or registered in the name of an immediate family member living in the same household.
The offer is not transferable to anyone outside the original customer’s household/address. Proof of address and/or immediate family relationships required.
The total consumer incentive payment must be clearly shown as a separate line-item reduction in the calculation of the purchase price on the signed FINAL buyer’s order / purchase contract or if a lease, on the FINAL lease contract on the “Rebates and Non-Cash Credits” line. This computation must be done at the time of sale or lease and must be identified on the buyer’s order or purchase contract as a sales incentive/rebate.
In the case of a lease, the minimum term must be no less than 12 months.
The cash allowance must not be combined with customer down payment or other dealer provided discounts.

DEALER RESPONSIBILITY:
The Returning Lessee Private Offer coupon must be retained by the selling dealer in the deal jacket for verification of this program. In the event of a missing certificate, a copy of the TDM inquiry must be retained in the deal jacket.
Dealers should verify a customer’s TDM eligibility and certificate number by using the Target Direct Mail (TDM) Inquiry Application on DealerCONNECT under the sales tab. Proof of validation must be retained in the deal jacket.
The FCA Incentives Assistance Center (1-800-227-0757) is also available to confirm the customer name appears on the galley list and is eligible. Only a customer whose name appears on the list is eligible to participate.
Any claim reported through DealerCONNECT without required proof of eligibility could result in a dealer chargeback, or non-payment of a dealer claim.

PROGRAM COMPATIBILITY:
This program is compatible with the following program types, providing the vehicle meets all program eligibility requirements:
o DriveAbility Program
o On The Job Certificate program
o Friends program
o Dealership Employee Purchase program
o FCA Affiliate Rewards programs
o National or Regional Consumer Cash Allowance/APR programs
o National ProMaster Conquest Bonus Cash
o Select Inventory
o National or Regional Consumer Loyalty Cash programs
o National or Regional Consumer Conquest Cash programs

o Non-Prime Retail Bonus Cash programs
This program is NOT compatible with the following programs:
o All other TDM / E-certificate Programs
o FCA Employee Advantage program
o FCA CDI program

Returning Lessee Private Offer

quick order package 22Y Tributo Italiano

leather sport seats with red accents

225/40R19 AS performance tires

unspecified tire brand

19" x 8.0" dark 5-hole aluminum wheels

Special Edition

Program Description This program offers eligible consumers a Cash Allowance applied toward the Type Sale 1 or B or E or L of eligible
vehicles to residents of the states and counties listed in the BUSINESS CENTER BOUNDARIES section.
Fleet Commercial Non-VIP and VIP customers are eligible to receive the retail consumer and dealer cash
incentives if the purchased or leased vehicle is from a dealer’s retail ordered stock. These must be reported as
Type of Sale B or E and Fleet incentives cannot be claimed.
Dealers must verify customer eligibility in accordance with the program criteria outlined in the Qualifying Program
Criteria section listed below and retain verification in the deal jacket.
Consumer Eligibility Customers whose Stellantis lease expired within the last 365 calendar days of the program start date (if applicable
per the Qualifying Program Criteria below) or a future lease expiration date; and enter into a new purchase or
lease of an eligible model are eligible to participate.
The customer must meet all eligibility requirements and must be the Primary User on a Lease Contract (listed
either as first or second) and named on the Title and/or Owner’s Registration (if applicable). The primary user must
be the insurer of the vehicle.
The vehicle lease must be registered in either the name of the eligible participant or registered in the name of an
immediate family member living in the same household. Vehicles registered in the name of FCA/Stellantis are also
eligible for individuals within the custodial household.
The vehicle being used to qualify for this returning lessee program must have been registered in the name of the
qualifying lessee for a minimum of thirty (30) days prior to the new lease or purchase.
A loyalty VIN may be used on a maximum of two (2) new vehicle purchases/leases for the lifetime of the loyalty
VIN. Both vehicles using the same loyalty VIN must be purchased on the same day from the same dealership
location.

Qualifying Program Criteria:
ALFA ROMEO,DODGE,JEEP,FIAT,CHRYSLER,RAM 
Lessee 
Trade-in Required?: No
Participating Dealers: All franchised Stellantis dealers who agree to abide by these Official Program Rules are eligible to participate.


Returning Lessee Bonus Cash

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