Alfa Romeo

Tonale

quick order package 23F intensa

ambient lighting package

Veloce aluminum door sills

9-speed 948TE automatic transmission

2.0L I4 DOHC DI turbo engine with stop/start

perforated alcantara seat

Auto-Dimming Rear Exterior Mirrors

power moonroof

power liftgate

driver seat memory

gloss black painted dlo

50 state emissions

harman/kardon premium audio

leather wrapped steering wheel

235/40R20 all season tires

Uconnect 5 navigation radio with 10.25" display

20" x 8.0" black-gold aluminum wheels

Surround View camera system

aluminum steering column mounted paddle shifters

1 additional key fob

ParkSense front/rear/side park assist

calipers black w/gold script

hands free power liftgate

4,960 lbs GVWR

Verde Fangio Metallic

Sport Utility

Intensa

Individual

Program Description This program offers eligible consumers a Cash Allowance applied toward the retail purchase Type Sale 1 or B of
eligible vehicles to residents of the states and counties listed in the BUSINESS CENTER BOUNDARIES section.
Fleet Commercial Non-VIP and VIP customers are eligible to receive the retail consumer and dealer cash
incentives if the purchased or leased vehicle is from a dealer’s retail ordered stock. These must be reported as
Type of Sale B and Fleet incentives cannot be claimed.
Participating Dealers All franchised Stellantis dealers who agree to abide by these Official Program Rules are eligible to participate.

National Retail Bonus Cash


PROGRAM DESCRIPTION:
This program offers eligible consumers a $1,000 cash allowance coupon to be applied toward the retail purchase (Type Sale 1 or B) or lease (Type Sale L or E) of an eligible vehicle.
Fleet Commercial Non-VIP and VIP customers are eligible to receive the retail consumer incentives if the purchased or leased vehicle is from a dealer’s retail ordered stock. These must be reported as Type of Sale B or E and Fleet incentives cannot be claimed.
Eligible customers will be contacted via the US Postal system or electronically. Only one coupon will be allowed per each eligible vehicle. The customer may redeem this coupon at any authorized Chrysler, Jeep®, Dodge, Ram, FIAT or Alfa Dealership.
Eligible vehicles must be delivered or ordered during the program period. Sold orders must follow the guidelines outlined in the Incentive Rules Manual (Gold Book) to be eligible for Sold Order Consumer Incentive Protection.
Only one coupon can be applied to the retail purchase or lease of an eligible vehicle and only one coupon/allowance per person.
Lost coupons will be honored.

PARTICIPATING DEALERS:
All franchised FCA US LLC dealers who agree to abide by these Official Program Rules are eligible to participate.

CUSTOMER ELIGIBILITY:
Customers who are in possession of the original 2025 Alfa Romeo Brand Site Private Offer Coupon are automatically qualified to receive benefit under this program.
The coupon must be presented to a franchised FCA US LLC dealer in the United States at the time of retail purchase or lease of an eligible vehicle.
The vehicle sale or lease must be registered in either the name of the eligible participant / business or registered in the name of an immediate family member living in the same household.
The coupon is not transferable to anyone outside the original customer’s household/address. Proof of address and/or immediate family relationships required.
The total consumer incentive payment must be clearly shown as a separate line item reduction in the calculation of the purchase price on the signed FINAL buyer’s order / purchase contract or if a lease, on the FINAL lease contract on the “Rebates and Non-Cash Credits” line. This computation must be done at the time of sale or lease and must be identified on the buyer’s order or purchase contract as a sales incentive/rebate.
In the case of a lease, the minimum term must be no less than 12 months.
The cash allowance must not be combined with customer down payment or other dealer provided discounts.

DEALER RESPONSIBILITY:
The 2024 Alfa Romeo Brand Site Private Offer Coupon must be retained by the selling dealer in the deal jacket for verification of this program. In the event of a missing certificate, a copy of the TDM inquiry must be retained in the deal jacket.
Dealers should verify a customer’s TDM eligibility and certificate number by using the Target Direct Mail (TDM) Inquiry Application on DealerCONNECT under the sales tab. Proof of validation must be retained in the deal jacket.
The FCA Incentives Assistance Center (1-800-227-0757) is also available to confirm the customer name appears on the galley list and is eligible. Only a customer whose name appears on the list is eligible to participate.
Any claim reported through DealerCONNECT without required proof of eligibility could result in a dealer chargeback, or non-payment of a dealer claim.

PROGRAM COMPATIBILITY:
This program is compatible with the following program types, providing the vehicle meets all program eligibility requirements:
o DriveAbility program
o Friends program
o Dealership Rewards program
o FCA Affiliate Rewards programs
o National or Regional Consumer Cash Allowance/Stackable APR programs
o National or Regional Consumer Loyalty/Returning Lessee Cash programs
o National or Regional Consumer Conquest Cash programs
o Select Inventory
o Non-Prime Retail Bonus Cash programs

This program is NOT compatible with the following programs:
o All other TDM / E-certificate Programs
o FCA Employee Advantage program
o FCA CDI program
o Standalone APR programs

ALFA ROMEO BRAND SITE PRIVATE OFFER


PROGRAM DESCRIPTION:
This program offers a $500 cash allowance to be applied toward the retail purchase (Type Sale 1/B) or lease (Type Sale L/E) of an eligible vehicle. Eligible consumers include members of an eligible First Responder Association including: Police, Fire Department and EMT.

PARTICIPATING DEALERS:
All franchised FCA US LLC dealers who agree to abide by these Official Program Rules are eligible to participate.

CONSUMER ELIGIBILITY:
Eligible consumers include: Police Officer, Sheriff/Sheriff’s Deputy, Correctional officer, State Trooper, Federal Law Enforcement Officer, Career Firefighter, Volunteer Firefighter, EMT and Paramedic.
Eligible customers must be in possession of a valid First Responders Validation ID that was generated from the 'Get Authorization Number' link which is located on each of the Brands First Responder website.
Customers must verify their First Responder eligibility by providing the following information:
First Responder Type, Organization, Full Legal First and Last Name, Date of Birth (Month / Day / Year) and email address.
If eligible, an instant validation with a First Responders Validation ID will be provided. Customers must provide this unique code to a dealership.

Surviving spouses of eligible First Responders who died in the line of duty should generate a First Responders Validation ID by entering the following information on behalf of their deceased spouse:
First Responder Type, Organization, Full Legal First and Last Name and Date of Birth (Month / Day / Year). The email address of the surviving spouse should be entered to receive validation. Additional supporting documentation such as a copy of the death certificate and a letter from department human resources verifying the loss of life while on the job as either a Police Officer, Fireman or EMT may be required.
If eligible, an instant validation with a First Responders Validation ID will be provided. Customers must provide this unique code to a dealership.

First Responder Website URL Links:
https://www.ramtrucks.com/incentives/first-responder.html
https://www.dodge.com/incentives/first-responder.html
https://www.fiatusa.com/incentives/first-responder.html
https://www.alfaromeousa.com/first-responder-incentive
https://www.jeep.com/incentives/first-responder.html
https://www.chrysler.com/incentives/first-responder.html

The vehicle sale or lease must be registered in either the name of the eligible participant or registered in the name of an immediate family member living in the same household.
The retail purchaser’s order must show the cash allowance as having been applied to the vehicle’s purchase price, or in the case of a lease customer, as reducing the total lease obligation (12-month minimum lease term).
When the qualifying documentation presented bears a former or changed name, the customer must substantiate the former/changed name with a copy of legal documentation, (i.e., marriage certificate, divorce decree, court order). The dealer must retain copy of the name change documentation to verify customer eligibility.

DEALER RESPONSIBILITY:
Dealers must validate a customer’s First Responders Validation ID through Incentive Configurator on DealerCONNECT.
The total consumer incentive payment must be clearly shown as a separate line item reduction in the calculation of the purchase price on the signed FINAL buyer’s order/purchase contract or if a lease, on the FINAL lease contract on the “Rebates and Non-Cash Credits” line. This computation must be done at the time of sale or lease and must be identified on the buyer’s order or purchase contract as a sales incentive/rebate.

PROGRAM COMPATIBILITY:
These programs are compatible with the following program types, providing the vehicle meets all program eligibility requirements:
o DriveAbility Program
o National or Regional Consumer Cash Allowance/APR programs
o National or Regional Lease programs
o National or Regional Consumer Lease cash programs
o National or Regional Consumer Lease Loyalty cash programs
o All other Certificate programs
o FCA Employee Advantage program
o Dealership Employee Purchase Program
o FCA Affiliate Rewards Programs

This program is not compatible with the following program types:
o USAA Member Certificate program
o Military Bonus Cash
o Any vehicle sold or leased to a registered Fleet Customer, regardless of whether a Fleet Allowance or payments are available or claimed.

2025 MY FIRST RESPONDER BONUS CONSUMER CASH


PROGRAM DESCRIPTION:
This program offers a $500 cash allowance to be applied toward the retail purchase (Type Sale 1/B) or lease (Type Sale L/E) of an eligible vehicle. Eligible consumers include: active military, active military reserve, retired military (honorably discharged), and retired military reserve (honorably discharged).
Honorably discharged veterans within 12 months of discharge date, and 100% disabled veterans or veterans rated by the U.S. Department of Veterans Affairs as Individually Unemployable are eligible.

PARTICIPATING DEALERS:
All franchised FCA US LLC dealers who agree to abide by these Official Program Rules are eligible to participate.

CONSUMER ELIGIBILITY:
Eligible consumers include: active military, active military reserve, retired military (honorably discharged), and retired military reserve (honorably discharged). Honorably discharged veterans within 12 months of discharge date, and 100% disabled veterans are eligible.
Eligible branches of the military are: Army, Navy, Air Force, Marines, Coast Guard, National Guard, Public Health Service Commissioned Corps and National Oceanic and Atmospheric Administration Commissioned Officer Corps.

Effective May 19, 2022 a new Military Validation process is in effect.
Eligible customers must be in possession of a valid ‘Military Authorization Number’ that was generated either from the 'Get Military Authorization Number' or ‘Get Disabled Military Authorization’ link which is located on each of the Brand’s websites on the Military Bonus Cash page.
Customers must verify their military eligibility by providing the following information:
Active and retired military personnel: Status, Branch of Service, Full Legal First and Last Name, Date of Birth (Month / Day / Year) and email address.
Disabled military personnel: Branch of Service, Full Legal First and Last Name, Date of Birth (Month / Day / Year), Discharge date and email address.
Eligible active and retired military personnel will receive an instant validation and a ‘Military Authorization Number’ will be provided. Eligible disabled military personnel will receive a ‘Military Authorization Number’ following a document validation. Customers must provide this unique code to a dealership. This code will be valid for sixty (60) days.

Surviving spouses of eligible military personnel who died in the line of duty should generate a ‘Military Authorization Number’ by clicking on ‘Get Military Authorization Number’ and entering the following information on behalf of their deceased spouse:
Status, Branch of Service, Full Legal First and Last Name, Date of Birth (Month / Day / Year) and email address of the surviving spouse

Military Website URL Links:
https://www.jeep.com/incentives/military-incentive.html
https://www.ramtrucks.com/incentives/military-incentive.html
https://www.dodge.com/incentives/military-incentive.html
https://www.chrysler.com/incentives/military-incentive.html
https://www.fiatusa.com/incentives/military-incentive.html
https://www.alfaromeousa.com/military-incentive

The vehicle sale or lease must be registered in either the name of the eligible participant or registered in the name of an immediate family member living in the same household.
The retail purchaser’s order must show the cash allowance as having been applied to the vehicle’s purchase price, or in the case of a lease customer, as reducing the total lease obligation (12-month minimum lease term).
When the qualifying documentation presented bears a former or changed name, the customer must substantiate the former/changed name with a copy of legal documentation, (i.e., marriage certificate, divorce decree, court order). The dealer must retain copy of the name change documentation to verify customer eligibility.

DEALER RESPONSIBILITY:
Dealers must validate a customer’s Military Authorization Number through Incentive Configurator on DealerCONNECT.
The total consumer incentive payment must be clearly shown as a separate line item reduction in the calculation of the purchase price on the signed FINAL buyer’s order/purchase contract or if a lease, on the FINAL lease contract on the “Rebates and Non-Cash Credits” line. This computation must be done at the time of sale or lease and must be identified on the buyer’s order or purchase contract as a sales incentive/rebate.

PROGRAM COMPATIBILITY:
These programs are compatible with the following program types, providing the vehicle meets all program eligibility requirements:
o DriveAbility Program
o National or Regional Consumer Cash Allowance/APR programs
o National or Regional Lease programs
o National or Regional Consumer Lease cash programs
o National or Regional Consumer Lease Loyalty cash programs
o All other Certificate programs
o FCA Employee Advantage program
o Dealership Employee Purchase Program
o FCA Affiliate Rewards Programs

This program is not compatible with the following program types:
o USAA Member Certificate program
o Any vehicle sold or leased to a registered Fleet Customer, regardless of whether a Fleet Allowance or payments are available or claimed.

2023 MILITARY BONUS CONSUMER CASH

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