Audi

Auto-Dimming Interior Mirror w/Compass & HomeLink

Black Exterior Trim

Audi connect CARE

Audi connect NAV & PLUS

Adaptive Cruise Assist w/Lane Guidance

2.0L TFSI 4 Cylinder 201 HP Engine

Audi Advanced Key

LED Interior Lighting Pro Package

Memory for Driver's Seat

Park Assist Plus

Wireless Phone Charging Pad

MMI Touch Display w/10.1" Touchscreen

Anthracite Audi Rings

SiriusXM w/360L

SONOS Premium Sound System w/3D Sound

Sport Suspension (-15 mm)

Sport Front Seats

Hands-On Detection for Steering Wheel

Leather Seating Surfaces

225/40R18 92H XL All-Season Tires

Top View Camera

7-Speed S tronic Dual-Clutch Automatic Transmission

Black Wheel Center Caps

18" 5-Y-Double-Spoke Design Wheels w/Black Metallic Finish

Convenience Package

Premium Plus Package

S Line Plus Package

Arkona White

Sedan

Premium Plus

Individual

National Customer Credit

During the specified program period, Audi of America will pay a customer credit toward the purchase, finance, or lease of an
eligible vehicle, as outlined below.

Claim Submission Process
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the
Audi Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with National Customer Credit disclosed and customer signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer at the time of sale,
ensuring acknowledgement of receipt of the incentive offer. This incentive offer will expire at the end of the program period and the Digital
Customer Consent Claim Form cannot be created after the incentive offer expiration).

Other Rules
Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or
more units previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period.
Accordingly, all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

National Customer Credit

AoA/VWGoA Employee/Contract Employee Purchase Program

*CLAIM SUBMISSION REQUIRED*

This program is designed to provide an incentive for employees and contract employees of AoA or VWGoA who finance or lease a new Audi vehicle
through Audi Financial Services (AFS). Participating dealers agree to sell eligible vehicles at MSRP less 12% plus any current and eligible retail
incentives. Dealers will receive a reimbursement of 6% of MSRP.

Claim Submission
Dealer must submit a completed and signed AoA/VWGoA Eligibility Form (specific to the individual) AND AFS CEPP Claim Form (available in
[Appendix]), along with all required documentation via the Audi Financial Services Funding Package.
Required Documentation: Vehicle invoice; AoA/VWGoA Eligibility Form (specific to the individual); AFS CEPP Claim Form.
Certificates for both contract and direct employees are available on the Corporate Sales Website (http://www.corporatesalessite.com/audi/) or on
VINNIE. Direct employees will need to enter their eight (8) digit employee number to access their form. Contract employees will need to obtain an
approval signature from authorized AoA/VWGoA personnel. Additional customer eligibility is subject to AFS approval.
Please see the sample copies of the AoA/VWGoA Eligibility Forms for additional details (available in the [Appendix]).
Funding packages must be received by the 15th of the month.

Program Rules
Participation Eligibility 
Subject to credit approval. All applicants must qualify under AFS standard credit underwriting criteria.
Eligible customers are current and active direct or contract employees of AoA or VWGoA.
The customer must present the participating Dealer a valid AoA/VWGoA Employee or Contract Employee Purchase Program
Certificate (samples available in [Appendix]).
Eligible individuals may purchase up to two (2) Audi vehicles per year through this program.
Dealer participation in this program is voluntary.

Other Rules No Rent Charge Factor or rate participation allowed. No flats will be paid.
Please remind customers that they must make at least 11 invoiced payments before paying their account off.
Vehicles must be leased or financed through AFS, with the employee or contract employee as the primary owner/lessee, and the AFS
account must remain open for a minimum of twelve (12) months.
Only vehicles that are currently in a dealer’s pipeline (Status 10-50) can be applied to this program. Factory orders will NOT be
accepted.
Vehicles must be new, untitled, and unreported. Vehicle must be sold and reported during the same monthly sales period as a retail
Kind of Sale (KOS) 0 to qualify.
Vehicles reported in the Dealership’s name or address are NOT eligible for payment under this program.
Vehicles sold through this program DO COUNT AND PAY in Margin Bonus.
Dealer reimbursement: 6% of MSRP paid by AFS after contract has funded.
AoA and AFS reserve the right to audit and chargeback the incentive if abuse of the program is discovered through early payoffs
within twelve (12) months of the contract date.
Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
All deals are subject to verification and validation through the reporting system.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly,
all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

AoA/VWGoA Employee/Contract Employee Purchase Program

Customer Credit Lock Program

During the specified program period, Audi of America allows a ‘lock’ for Customer Credit incentive amount offered at the intended time of purchase toward the purchase of
an eligible vehicle, as outlined below. The Customer Credit Lock Program is only available if the Customer Credit offered during the previous program period/intended time of
purchase was better than the month in which the vehicle is delivered. This lock will be available for the duration of the model year.
Please see Appendix [F] – Customer Credit Lock Program for all associated monthly Customer Credit Lock amounts.

Claim Submission Process
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the Audi Incentives Claims
Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? OMD printout of SOLD Order with customer name and SOLD order sale type (customer name reported at the time of the vehicle being marked SOLD MUST be the
same as the customer who purchases the vehicle).
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with Customer Credit Lock Program disclosed and customer signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer at the time of sale, ensuring
acknowledgement of receipt of the incentive offer. This incentive offer will expire at the end of the program period and the Digital Customer Consent Claim Form
cannot be created after the incentive offer expiration).

Program Rules
Participation Eligibility 
› This incentive is valid to whom the car was ordered for, and members of the same household.
› Customer intent to purchase the vehicle beginning 3/4/2025. Vehicle must be marked SOLD on or before 3/31/2025.
› This incentive lock is exclusive to Customer Credit only and will not affect incentive amounts for any additional programs.
› Applies only to stated Model Year; lock will not apply to future Model Year vehicles unless specified.
› Order For Customer Name and buyer name must match or be in the same household.

Other Rules
 Only MY24 vehicles are eligible. Vehicles must be in status 10 – 35 when marked SOLD. Please see below for OMD Web verbiage on the
different statuses eligible:
• Status 10 – “Factory Approved”
• Status 15 – “Factory/In Production”
• Status 20 – “In Transit from Factory/Vessel Loaded”
• Status 30 – “Port/Port Allocated, Port/Released to Carrier, or Port/Port Stock”
• Status 35 – “In Transit to Dealer/On Truck”
Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units
previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all
payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Customer Credit Lock Program

This program is extended to Active Duty, Retirees, Veterans, and Military Family Members who verify their status through ID.me
at https://audiusa.com/MilitarySelectProgram. Eligible customers will receive a bonus towards the purchase or lease of a
new Audi vehicle.


Claim Submission
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the Audi 
Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with customer signature and proper disclosures.
? A copy of the official Military Select customer offer showing their personalized 8-digit code. If the customer does not have personalized 8-digit code, 
additional accepted documentation includes: Leave & Earnings Statement, DD Form 214 or Certificate of Release or Discharge from Active Duty.
? A valid driver’s license or PenFed membership card.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer at the time of sale, ensuring acknowledgement
 of receipt of the incentive offer. This incentive offer will expire at the end of the program period and the Digital Customer Consent Claim Form cannot be created after the 
incentive offer expiration).

Program Rules
Participation Eligibility

Eligible customers (valid only to whom the unique offer is addressed):
• Customers who have been provided a code after verifying eligibility through ID.me
Eligible customers must present their unique offer and show their personalized 6-digit alpha numeric code to the Dealer.
Vehicles sold in the name of a business will be verified against the primary purchaser’s driver’s license to ensure eligibility.
Only one offer per VIN will be accepted and the combination of multiple Military Select offers is prohibited

Other Rules
Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2. Vehicles sold through the program will be treated as regular retail Kind of Sale (KOS) 0 or 2, for allocation purposes.
Vehicles sold through this program DO COUNT AND PAY in Margin Bonus.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Military Select Program

Customer Appreciation Certificate Program

During the outlined program period below, Dealers will earn one (1) New Vehicle closing 
certificate per (1) reported CPO sale in prior sales month period. Certificate acts as a customer 
credit incentive. ‘Customer Appreciation Certificates’ can be used toward the purchase, finance, 
or lease of an eligible vehicle. All certificates expire at the end of the Sales Month the certificate was issued.

Claim Submission
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with 
all required documentation via the Audi Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > 
“Audi Incentive Claims Portal.”

 Required Documentation: 

? Marketing material (print or email) containing customer’s name and unique offer code.
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with Custom Offer Reactivation Bonus disclosed and customer signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer at the time of sale,
 ensuring acknowledgement of receipt of the incentive offer. This incentive offer will expire at the end of the program period and the Digital Customer 
Consent Claim Form cannot be created after the incentive offer expiration).

Program Rules
Participation Eligibility Maximum of two (2) closing certificates can be used on an eligible VIN. Each certificate can only be redeemed once.
Area team will distribute unique closing certificates.

Other Rules Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units
previously paid under the program.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all
payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Customer Appreciation Certificate Program

Audi Custom Offer Conquest Campaign


Claim Submission
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the Audi
Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? Custom Offer Conquest documentation (provide one of the following):
o Marketing material (print or email) containing unique offer code and Private Incentive details.
o Screenshot from Private Incentive Lookup in automotiveMastermind.com or PrivateIncentiveLookup.com
(available to all Audi dealers). Please see image to right for reference.
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with the Audi Custom Offer Conquest Campaign
disclosed and customer signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the
customer at the time of sale, ensuring acknowledgement of receipt of the incentive offer. This incentive offer will
expire at the end of the program period and the Digital Customer Consent Claim Form cannot be created after the
incentive offer expiration).

Program Rules
Participation Eligibility 
Limited to customers residing in CT, NJ, NY, and TX. Customer residency validation will be determined by customer address
provided.
Offer redeemable at any Audi store nationwide.
Only customers named on the Audi Custom Offer Conquest Campaign letter are eligible. This offer is transferable within the
customer’s immediate household. Email/direct mail must be retained by dealer.
Other Rules Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units
previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly,
all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Audi Custom Offer Conquest Campaign

Affiliated Dealer Group Employees

*AFS CONTRACT VALIDATION & CLAIM SUBMISSON REQUIRED*
 
This applies to all employees who work in a dealer group that contains
an Audi franchise. These employees do not work directly in an Audi
dealer and do not have an active profile in the Audi Learning
Management System.

The scope of this incentive applies to ONLY the affiliated Employee.
Affiliated Dealer employee must be the Primary lessee/buyer on the
contract
All parties on the contract must have the same address to qualify for the incentive.
Parents (including in-laws), and siblings (including in-laws) are not eligible for this incentive and cannot appear on the contract.
Subject to credit approval. All applicants must qualify under AFS standard credit underwriting criteria.
Employee must be in the CRC and must provide proof of employment, their Audi dealer code, 3-digit sales code, and LMS ID on the claim form
to be eligible for the above mentioned discount and additional bonus.
Major League Soccer (MLS) partners will receive the same benefit as Audi Dealership Employees and will follow the same rules as these sales.
MLS-affiliated personnel must provide proof of affiliation such as a pay stub, business card, or other official documentation. This program is
only MLS players and employees of an MLS organization.

Program Restrictions
 No Rent Charge Factor or rate participation allowed. No flats will be paid.
Negative equity and/or any upfront charges cannot be included in Capitalized Cost reduction amount. The selling price as noted on the claim
form must match the contract, i.e. must be equal to or less than the claim form.
Employees are eligible to purchase or lease up to three (3) vehicles per year through this program, and purchases must be financed or leased
through Audi Financial Services.
Please remind customers (in this case, dealership personnel) that they must make at least 11 invoiced payments before paying their account
off.
Audi of America, in its sole discretion, reserves the right to audit and charge back the dealership’s reimbursement incentive if abuse of the
program is found in any way, including through early payoffs prior to 11 invoiced payments being made. In the event of a chargeback, AFS
will administer the chargeback of the dealership’s reimbursement, on behalf of Audi of America, through a debit to the dealer’s reserve
statement.

Other Rules 
Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
Vehicles must be new, untitled, and unreported. Factory orders are NOT accepted.
Vehicles must be sold and reported to an individual. Sales made under a business name are not eligible and will not be reimbursed.
Sales under this program count but DO NOT pay in Margin Bonus.
Dealer will be reimbursed 4% below discount (i.e. 10% reimbursement for a 14% discount) once the deal has funded. Sales only qualify for
ONE category and are not combinable.
All deals are subject to verification and validation through the reporting system.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment
discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Affiliated Dealer Group Employees

Audi Dealership Employees

*AFS CONTRACT VALIDATION & CLAIM SUBMISSON REQUIRED*

This program is for the following individuals who lease a new Audi through AFS.
Dealers must include respective marketing code during contract validation process.

Participation Eligibility

 *Audi Dealership Employees*  
This applies to all employees who work in an Audi dealership and
have an active profile in the Learning Management System

The scope of this incentive applies to ONLY the Employee,
Employee’s Spouse, or Employee’s Children

Dealer employee must appear as either the Primary or colessee/
buyer on the contract.
All parties on the contract must have the same address to qualify for the incentive.
Parents (including in-laws), and siblings (including in-laws) are not eligible for this incentive and cannot appear on the contract.

Subject to credit approval. All applicants must qualify under AFS standard credit underwriting criteria.
Employee must be in the CRC and must provide proof of employment, their Audi dealer code, 3-digit sales code, and LMS ID on the claim form
to be eligible for the above mentioned discount and additional bonus.
Major League Soccer (MLS) partners will receive the same benefit as Audi Dealership Employees and will follow the same rules as these sales.
MLS-affiliated personnel must provide proof of affiliation such as a pay stub, business card, or other official documentation. This program is
only MLS players and employees of an MLS organization.

Program Restrictions 
No Rent Charge Factor or rate participation allowed. No flats will be paid.
Negative equity and/or any upfront charges cannot be included in Capitalized Cost reduction amount. The selling price as noted on the claim
form must match the contract, i.e. must be equal to or less than the claim form.
Employees are eligible to purchase or lease up to three (3) vehicles per year through this program, and purchases must be financed or leased
through Audi Financial Services.
Please remind customers (in this case, dealership personnel) that they must make at least 11 invoiced payments before paying their account
off.
Audi of America, in its sole discretion, reserves the right to audit and charge back the dealership’s reimbursement incentive if abuse of the
program is found in any way, including through early payoffs prior to 11 invoiced payments being made. In the event of a chargeback, AFS
will administer the chargeback of the dealership’s reimbursement, on behalf of Audi of America, through a debit to the dealer’s reserve
statement.

Other Rules 
Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
Vehicles must be new, untitled, and unreported. Factory orders are NOT accepted.
Vehicles must be sold and reported to an individual. Sales made under a business name are not eligible and will not be reimbursed.
Sales under this program count but DO NOT pay in Margin Bonus.
Dealer will be reimbursed 4% below discount (i.e. 10% reimbursement for a 14% discount) once the deal has funded. Sales only qualify for
ONE category and are not combinable.
All deals are subject to verification and validation through the reporting system.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment
discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Audi Dealership Employee Purchase Program

MLS Partner Purchase Program

A25UMLS1
This program is for Major League Soccer (MLS) partners who purchase or lease an eligible new Audi vehicle at 14% below MSRP.


Claim Submission Process
Dealer must submit a completed and signed Sales Agreement* at the time of sale, along with all required documentation via the Audi Incentives Claims Portal on
iAudi under “Vehicle Sales Resources” > “Audi Incentive Claims Portal.”
Required Documentation:
? Proof of employment
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with customer signature and proper MLS Partner Purchase Program disclosures. (*If there
are multiple rebates included within the Sales Agreement, they must be individually itemized in order for the claim to be passed.)
Program Rules
Participation
Eligibility
› Only Major League Soccer (MLS) players/select National Women’s Soccer League (NWSL) players and employees of an MLS/eligible
NWSL organization are eligible for this program.
› Eligible NWSL organizations include: Washington Spirit, Orlando Pride
› MLS/NWSL- affiliated personnel must provide proof of affiliation such as paystub, business card, or other official documentation.
› This incentive applies to ONLY the MLS/NWSL-affiliated personnel, personnel’s spouse, or personnel’s children. Parents/siblings
(including in-laws) are NOT eligible for this incentive and cannot appear on the contract.
› The MLS/NWSL-affiliated personnel must be on the contract as a purchaser or lessee. Others may also be on the contract. There is
no requirement on the order in which co-signers are listed. All parties on the contract must have the same address to qualify.
Dealer
Requirements
› Dealer must disclose the discounted agreed upon value of the vehicle on the contract as equal to or less than the reflected selling
price in the Audi Incentives Claims Portal.
Program
Restrictions
› No Rent Charge Factor or rate participation allowed. No flats will be paid.
› MLS/NWSL-affiliated personnel are eligible to purchase or lease up to three (3) vehicles per year through this program.
› MLS/NWSL-affiliated personnel must retain ownership of the vehicle for a minimum of twelve (12) months.

Other Rules
› Audi of America reserves the right to audit and chargeback the incentive if abuse of the program is found in any way, including
through early payoffs within twelve (12) months of the contract date.
› Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
› Vehicles must be new, untitled, and unreported. Factory orders are NOT accepted.
› Vehicles must be sold and reported to an individual. Sales made under a business name are not eligible and will not be reimbursed.
› Sales under this program count but DO NOT pay in Margin Bonus.
› Dealer will be reimbursed 10% once the deal has been funded.
› Vehicles must be sold and reported during the same monthly sales period.
› Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more
units previously paid under the program.
› Audi has the right to amend or cancel this program at any time for any reason.
› The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly,
all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

MLS/NWSL Partner Purchase Program

Adaptive Cruise Assist

180 Watt 10 Speaker Audi Sound System

Heated Front Bucket Seats

225/45R17 91H All-Season Tires

7-Speed S tronic Automatic Transmission

17" 5-V-Spoke Design Wheels

Brilliant Black

Premium

adaptive cruise assist

auto-dimming power folding exterior mirrors

HomeLink garage door opener

auto-dimming rearview mirror

Audi advanced key

memory for driver's seat

wireless phone charging pad

SiriusXM with 360L

6 speaker sound system

2.0L TFSI 4 cylinder 201 HP engine

MMI radio with 10.1" touchscreen display

heated front bucket seats

leather seating surfaces

225/45R17 91H all-season tires

17" 5-V-spoke design wheels

7-speed S tronic dual-clutch automatic transmission

convenience package

Manhattan Gray Metallic

quattro Sedan

National Dealer Marketing Allowance

During the specified program period, Audi of American (AoA) will offer additional support through a Dealer Marketing 
Allowance for specified regions and models.

Program Rules:

Program Eligibility Marketing Allowance can be redeemed by all dealers nationally.

Other Rules 
Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a
chargeback of one or more units previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the
sales period. Accordingly, all payment discrepancies must be reported to Audi by the dealer review period
end date with no exceptions.

National Marketing Allowance

Audi guard protection kit

Audi app store

black exterior trim

Audi connect NAV and PLUS

adaptive cruise assist with lane guidance

LED interior lighting plus package

Audi MMI navigation plus

225/40R18 92H XL all-season tires

18" 5-double-spoke design wheels

technology package

black optic package

Audi beam rings

anthracite Audi rings

traffic sign recognition

SONOS sound system

sport suspension (-15 mm)

hands-on detection steering wheel

Audi virtual cockpit plus

premium plus package

District Green Metallic

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