Audi

SQ5 Sportback

7-speed S tronic automatic transmission

255/40R21 102H xl summer tires

Bang & Olufsen sound system with 3D sound

black exterior trim

adaptive cruise assist

dynamic interaction light

head-up display

black mirror housings

LED interior lighting pro package

fine Nappa leather seating surfaces

21" multispoke-S design wheels

black optic package

Audi guard all-weather floor mats

anthracite Audi rings

3.0L TFSI 6-cylinder engine

MMI navigation plus radio

heated front sport seats

heated steering wheel with hands-on detection

manual rear side window sunshades

dark chrome exhaust tips

top view camera system

USB power delivery (2x60W front and 2x100W rear)

ventilated front seats with massage

premium plus package

red warm weather package

Daytona Gray Metallic

quattro Sportback

Premium Plus

Individual

Eastern Region Market Share Initiative - Dealer Marketing Allowance

During the specified program period, all models are eligible for additional support through the Eastern Region Market Share Iniative - Dealer Marketing Allowance for any dealer servicing customers who register their new vehicles in select zip codes. 



Program Eligibility
Marketing Allowance can only be redeemed by dealers who service customers registering their new vehicles in the select outlined Eastern Region zip codes.
Limited to customers residing in the outlined zip codes. Customer residency validation will be determined by customer address provided.

Other Rules:
Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Eastern Region Market Share Initiative - Dealer Marketing Allowance

Season of Audi Customer Credit
Audi of America (AoA) is pleased to announced Season of Audi Customer Credit. During the specified program period,
AoA will pay a customer credit toward the purchase, finance, or lease of an eligible vehicle, as outlined below.

Claim Submission Process
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all
required documentation via the Audi Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive
Claims Portal.”
Required Documentation:
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with Season of Audi Customer Credit disclosed and
customer signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the
customer at the time of sale, ensuring acknowledgement of receipt of the incentive offer. This incentive offer will
expire at the end of the program period and the Digital Customer Consent Claim Form cannot be created after the
incentive offer expiration).

Other Rules 
Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a
chargeback of one or more units previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of
the sales period. Accordingly, all payment discrepancies must be reported to Audi by the dealer review
period end date with no exceptions.

Season of Audi Customer Credit


Ally Lease to Retail Dealer Payment Program

Ally is pleased to announce a Lease to Retail Dealer Payment Program for dealers submitting Lease to Retail contracts to Ally.
When an Ally SmartLease customer exercises their option to purchase their vehicle and finances it through Ally the dealer will receive a cash bonus!

Eligible Dealers: All Automotive Dealers in All States

Eligible Transactions
- Used Standard Rate Retail Transactions
- Lease to Retail transactions Only
- The Lessee must purchase the vehicle they originally leased

Payment Details
- Ally will provide a cash bonus Lease to Retail payment when a lessee/co-lessee exercises their purchasing option and finances through Ally
- The payment is applicable to the dealers' state in which the transaction is completed
- The payment will be paid via the monthly Statement of Dealer Transactions (SDT)
- The payment is payable in addition to Minimum Participation and standard rate-based Dealer Finance Income and is not subject to chargebacks

Dealers must select 'Lease to Retail' in RouteOne and Dealertrack when submitting the Lease to Retail application to Ally.

Important Notes:
- This program is compatible with all other Ally promotions in the market
- Documentary, administrative and unofficial fees are prohibited any time an Ally lessee exercises the purchase option
- Dealer finance income may not exceed applicable Ally limits or amounts limited by state law



Ally Lease to Retail Dealer Payment Program

Audi Experiential Marketing Private Offer

A25UTDP2
Select customers who participate in designated Audi Experiential Marketing Events will receive a custom code, to be applied toward
purchase of an eligible vehicle. Codes will be received after attending or participating in an eligible event.

Claim Submission
Dealer must submit a completed and signed Sales Agreement* at the time of sale, along with all required documentation via the Audi Incentives Claims
Portal on iAudi under “Vehicle Sales Resources” > “Audi Incentive Claims Portal.
Required Documentation:
? Audi Experiential Marketing Private Offer Documentation:
o Marketing material (print or email) containing customer’s name and unique offer code.
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with customer signature and proper Audi Experiential Marketing Private Offer
disclosures. (*If there are multiple rebates included within the Sales Agreement, they must be individually itemized in order for the claim to be
passed.)
Program Rules
Participation
Eligibility
› Eligible events include those completed through the following: Ravinia.
› Offer is only valid for customers who attend or participate in an eligible event.
› Unique offers will only be distributed to confirmed event participants.
› Customers must redeem a unique code in order to qualify. Customer name must match unique code.
› This offer is transferable within the customer’s immediate household. Email/direct mail must be retained by dealer.
› Code may be redeemed on up to two (2) individual purchases.
› Codes are valid for 60 days following delivery month (i.e., Codes delivered in July may be redeemed through September).

Other Rules
› Vehicles must be new, untitled, and unreported.
› Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2.
› Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or
more units previously paid under the program.
› Audi has the right to amend or cancel this program at any time for any reason.
› The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period.
› Accordingly, all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Audi Experiential Marketing Private Offer

This program is extended to Active Duty, Retirees, Veterans, and Military Family Members who verify their status through ID.me
at https://hosted-pages.id.me/audi-military. Eligible customers will receive a bonus towards the purchase or lease of a
new Audi vehicle.


Claim Submission
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the Audi 
Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with customer signature and proper disclosures.
? A copy of the official Military Select customer offer showing their personalized 8-digit code. If the customer does not have personalized 8-digit code, 
additional accepted documentation includes: Leave & Earnings Statement, DD Form 214 or Certificate of Release or Discharge from Active Duty.
? A valid driver’s license or PenFed membership card.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer at the time of sale, ensuring acknowledgement
 of receipt of the incentive offer. This incentive offer will expire at the end of the program period and the Digital Customer Consent Claim Form cannot be created after the 
incentive offer expiration).

Program Rules
Participation Eligibility

Eligible customers (valid only to whom the unique offer is addressed):
• Customers who have been provided a code after verifying eligibility through ID.me
Eligible customers must present their unique offer and show their personalized 6-digit alpha numeric code to the Dealer.
Vehicles sold in the name of a business will be verified against the primary purchaser’s driver’s license to ensure eligibility.
Only one offer per VIN will be accepted and the combination of multiple Military Select offers is prohibited

Other Rules
Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2. Vehicles sold through the program will be treated as regular retail Kind of Sale (KOS) 0 or 2, for allocation purposes.
Vehicles sold through this program DO COUNT AND PAY in Margin Bonus.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Military Select Program

Customer Appreciation Certificate Program

During the outlined program period below, Dealers will earn one (1) New Vehicle closing 
certificate per (1) reported CPO sale in prior sales month period. Certificate acts as a customer 
credit incentive. ‘Customer Appreciation Certificates’ can be used toward the purchase, finance, 
or lease of an eligible vehicle. All certificates expire at the end of the Sales Month the certificate was issued.

Claim Submission
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with 
all required documentation via the Audi Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > 
“Audi Incentive Claims Portal.”

 Required Documentation: 

? Marketing material (print or email) containing customer’s name and unique offer code.
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with Custom Offer Reactivation Bonus disclosed and customer signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer at the time of sale,
 ensuring acknowledgement of receipt of the incentive offer. This incentive offer will expire at the end of the program period and the Digital Customer 
Consent Claim Form cannot be created after the incentive offer expiration).

Program Rules
Participation Eligibility Maximum of two (2) closing certificates can be used on an eligible VIN. Each certificate can only be redeemed once.
Area team will distribute unique closing certificates.

Other Rules Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units
previously paid under the program.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all
payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Customer Appreciation Certificate Program

Audi Custom Offer Conquest Campaign


Claim Submission
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the Audi
Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? Custom Offer Conquest documentation (provide one of the following):
o Marketing material (print or email) containing unique offer code and Private Incentive details.
o Screenshot from Private Incentive Lookup in automotiveMastermind.com or PrivateIncentiveLookup.com
(available to all Audi dealers). Please see image to right for reference.
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with the Audi Custom Offer Conquest Campaign
disclosed and customer signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the
customer at the time of sale, ensuring acknowledgement of receipt of the incentive offer. This incentive offer will
expire at the end of the program period and the Digital Customer Consent Claim Form cannot be created after the
incentive offer expiration).

Program Rules
Participation Eligibility 
Limited to customers residing in CT, NJ, NY, and TX. Customer residency validation will be determined by customer address
provided.
Offer redeemable at any Audi store nationwide.
Only customers named on the Audi Custom Offer Conquest Campaign letter are eligible. This offer is transferable within the
customer’s immediate household. Email/direct mail must be retained by dealer.
Other Rules Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units
previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly,
all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Audi Custom Offer Conquest Campaign

Affiliated Dealer Group Employees

*AFS CONTRACT VALIDATION & CLAIM SUBMISSON REQUIRED*
 
This applies to all employees who work in a dealer group that contains
an Audi franchise. These employees do not work directly in an Audi
dealer and do not have an active profile in the Audi Learning
Management System.

The scope of this incentive applies to ONLY the affiliated Employee.
Affiliated Dealer employee must be the Primary lessee/buyer on the
contract
All parties on the contract must have the same address to qualify for the incentive.
Parents (including in-laws), and siblings (including in-laws) are not eligible for this incentive and cannot appear on the contract.
Subject to credit approval. All applicants must qualify under AFS standard credit underwriting criteria.
Employee must be in the CRC and must provide proof of employment, their Audi dealer code, 3-digit sales code, and LMS ID on the claim form
to be eligible for the above mentioned discount and additional bonus.
Major League Soccer (MLS) partners will receive the same benefit as Audi Dealership Employees and will follow the same rules as these sales.
MLS-affiliated personnel must provide proof of affiliation such as a pay stub, business card, or other official documentation. This program is
only MLS players and employees of an MLS organization.

Program Restrictions
 No Rent Charge Factor or rate participation allowed. No flats will be paid.
Negative equity and/or any upfront charges cannot be included in Capitalized Cost reduction amount. The selling price as noted on the claim
form must match the contract, i.e. must be equal to or less than the claim form.
Employees are eligible to purchase or lease up to three (3) vehicles per year through this program, and purchases must be financed or leased
through Audi Financial Services.
Please remind customers (in this case, dealership personnel) that they must make at least 11 invoiced payments before paying their account
off.
Audi of America, in its sole discretion, reserves the right to audit and charge back the dealership’s reimbursement incentive if abuse of the
program is found in any way, including through early payoffs prior to 11 invoiced payments being made. In the event of a chargeback, AFS
will administer the chargeback of the dealership’s reimbursement, on behalf of Audi of America, through a debit to the dealer’s reserve
statement.

Other Rules 
Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
Vehicles must be new, untitled, and unreported. Factory orders are NOT accepted.
Vehicles must be sold and reported to an individual. Sales made under a business name are not eligible and will not be reimbursed.
Sales under this program count but DO NOT pay in Margin Bonus.
Dealer will be reimbursed 4% below discount (i.e. 10% reimbursement for a 14% discount) once the deal has funded. Sales only qualify for
ONE category and are not combinable.
All deals are subject to verification and validation through the reporting system.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment
discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Affiliated Dealer Group Employees

Audi Dealership Employees

*AFS CONTRACT VALIDATION & CLAIM SUBMISSON REQUIRED*

This program is for the following individuals who lease a new Audi through AFS.
Dealers must include respective marketing code during contract validation process.

Participation Eligibility

 *Audi Dealership Employees*  
This applies to all employees who work in an Audi dealership and
have an active profile in the Learning Management System

The scope of this incentive applies to ONLY the Employee,
Employee’s Spouse, or Employee’s Children

Dealer employee must appear as either the Primary or colessee/
buyer on the contract.
All parties on the contract must have the same address to qualify for the incentive.
Parents (including in-laws), and siblings (including in-laws) are not eligible for this incentive and cannot appear on the contract.

Subject to credit approval. All applicants must qualify under AFS standard credit underwriting criteria.
Employee must be in the CRC and must provide proof of employment, their Audi dealer code, 3-digit sales code, and LMS ID on the claim form
to be eligible for the above mentioned discount and additional bonus.
Major League Soccer (MLS) partners will receive the same benefit as Audi Dealership Employees and will follow the same rules as these sales.
MLS-affiliated personnel must provide proof of affiliation such as a pay stub, business card, or other official documentation. This program is
only MLS players and employees of an MLS organization.

Program Restrictions 
No Rent Charge Factor or rate participation allowed. No flats will be paid.
Negative equity and/or any upfront charges cannot be included in Capitalized Cost reduction amount. The selling price as noted on the claim
form must match the contract, i.e. must be equal to or less than the claim form.
Employees are eligible to purchase or lease up to three (3) vehicles per year through this program, and purchases must be financed or leased
through Audi Financial Services.
Please remind customers (in this case, dealership personnel) that they must make at least 11 invoiced payments before paying their account
off.
Audi of America, in its sole discretion, reserves the right to audit and charge back the dealership’s reimbursement incentive if abuse of the
program is found in any way, including through early payoffs prior to 11 invoiced payments being made. In the event of a chargeback, AFS
will administer the chargeback of the dealership’s reimbursement, on behalf of Audi of America, through a debit to the dealer’s reserve
statement.

Other Rules 
Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
Vehicles must be new, untitled, and unreported. Factory orders are NOT accepted.
Vehicles must be sold and reported to an individual. Sales made under a business name are not eligible and will not be reimbursed.
Sales under this program count but DO NOT pay in Margin Bonus.
Dealer will be reimbursed 4% below discount (i.e. 10% reimbursement for a 14% discount) once the deal has funded. Sales only qualify for
ONE category and are not combinable.
All deals are subject to verification and validation through the reporting system.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment
discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Audi Dealership Employee Purchase Program

MLS Partner Purchase Program

A25UMLS1
This program is for Major League Soccer (MLS) partners who purchase or lease an eligible new Audi vehicle at 14% below MSRP.


Claim Submission Process
Dealer must submit a completed and signed Sales Agreement* at the time of sale, along with all required documentation via the Audi Incentives Claims Portal on
iAudi under “Vehicle Sales Resources” > “Audi Incentive Claims Portal.”
Required Documentation:
? Proof of employment
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with customer signature and proper MLS Partner Purchase Program disclosures. (*If there
are multiple rebates included within the Sales Agreement, they must be individually itemized in order for the claim to be passed.)
Program Rules
Participation
Eligibility
› Only Major League Soccer (MLS) players/select National Women’s Soccer League (NWSL) players and employees of an MLS/eligible
NWSL organization are eligible for this program.
› Eligible NWSL organizations include: Washington Spirit, Orlando Pride
› MLS/NWSL- affiliated personnel must provide proof of affiliation such as paystub, business card, or other official documentation.
› This incentive applies to ONLY the MLS/NWSL-affiliated personnel, personnel’s spouse, or personnel’s children. Parents/siblings
(including in-laws) are NOT eligible for this incentive and cannot appear on the contract.
› The MLS/NWSL-affiliated personnel must be on the contract as a purchaser or lessee. Others may also be on the contract. There is
no requirement on the order in which co-signers are listed. All parties on the contract must have the same address to qualify.
Dealer
Requirements
› Dealer must disclose the discounted agreed upon value of the vehicle on the contract as equal to or less than the reflected selling
price in the Audi Incentives Claims Portal.
Program
Restrictions
› No Rent Charge Factor or rate participation allowed. No flats will be paid.
› MLS/NWSL-affiliated personnel are eligible to purchase or lease up to three (3) vehicles per year through this program.
› MLS/NWSL-affiliated personnel must retain ownership of the vehicle for a minimum of twelve (12) months.

Other Rules
› Audi of America reserves the right to audit and chargeback the incentive if abuse of the program is found in any way, including
through early payoffs within twelve (12) months of the contract date.
› Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
› Vehicles must be new, untitled, and unreported. Factory orders are NOT accepted.
› Vehicles must be sold and reported to an individual. Sales made under a business name are not eligible and will not be reimbursed.
› Sales under this program count but DO NOT pay in Margin Bonus.
› Dealer will be reimbursed 10% once the deal has been funded.
› Vehicles must be sold and reported during the same monthly sales period.
› Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more
units previously paid under the program.
› Audi has the right to amend or cancel this program at any time for any reason.
› The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly,
all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

MLS/NWSL Partner Purchase Program

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