20" x 9" M star-spoke bi-color wheels

runflat tires

8-speed sport automatic transmission

M Sport package

m sport package pro

illuminated kidney grille

without lines designation outside

M sport brakes with red calipers

high-gloss shadowline roof rails

M shadowline lights

front ventilated seats

multi-contour seats

front and rear heated seats

heated front seats, armrests and steering wheel

fineline black wood trim

4-zone automatic climate control

driving assistant professional

highway assistant limited term

parking assistant professional

SiriusXM with 360L and 1 year trial subscription

harman/kardon surround sound system

BMW Assist eCall

BMW TeleServices

ConnectedDrive services

connected package pro limited term

Apple CarPlay compatibility

wireless device charging

personal eSIM 5G

live cockpit pro

M steering wheel

aerodynamic kit

extended shadowline trim

training service fee

sensafin upholstery with decor stitching

3.0L DOHC I-6 24V turbo engine

AM/FM stereo

275/45R20 all season tires

Apple CarPlay and Android Auto compatibility

driving assistance professional package

M sport professional package

distance control (ACC) with steering assistant

lane change assistant

partial automated driving

parking assistance package

premium package

climate comfort package

active park distance control

parking view with 3D view (Surround View)

Brooklyn Grey Metallic

Sports Activity Vehicle

xDrive50e

Individual


            
Lease Credit / BMW i Lease Credit / APR Credit Guidelines

Customer Eligibility
 Customers must contract through BMW Financial Services at an authorized BMW dealer.

Contract Eligibility
 Lease Credit / BMW i Lease Credit must be applied as a Rebate and Noncash Credit and applied as a capitalized cost reduction.
 OwnersChoice must be applied towards the Down Payment.
 Credits must be used in conjunction with their respective contract types.

Incentive: Lease Credit

Eligible Contract Types:Lease, PrePay Lease, OwnersChoice

Incentive: BMW i Lease Credit

Eligible Contract Types:Lease, PrePay Lease

Incentive: APR Credit

Eligible Contract Types:Retail, Select

Lease Credit / BMW i Lease Credit / APR Credit Program Eligibility
- For Lease Contracts:
- The following new retail types are eligible: 1-Personal Retail, 3-Company Retail, A-Center Employee, D-Recognition, G-Executive Allowance and J-USAA for vehicles with mileage between 0 – 4,999 miles.
- First consumer update of a Z-Demonstrator utilizing retail types M-USAA, N-Company Update, P-Personal Update, Q-Center Employee Update, R-Recognition and S-Executive Allowance with mileage between 0 – 4,999 are eligible.
- Retired AMP vehicles, Demonstrators, and BMW NA Company vehicles with mileage between 0 – 4,999 miles will qualify when reported to the first consumer during the program period.
- Vehicles that have accumulated 5,000 miles or more do not qualify.
- The following new retail types are not eligible: H-Corporate Fleet, I-Daily Rental and L-Limo & Hotel Shuttle.
- European Delivery vehicles are not eligible.
- For APR Contracts:
- The following new retail types are eligible: 1-Personal Retail, 3-Company Retail, A-Center Employee, D-Recognition, G-Executive Allowance and J-USAA for vehicles with mileage between 0 – 9,999 miles.
- First consumer update of a Z-Demonstrator utilizing retail types M-USAA, N-Company Update, P-Personal Update, Q-Center Employee Update, R-Recognition and S-Executive Allowance with mileage between 0 – 9,999 are eligible.
- Retired AMP vehicles and Demonstrators with mileage between 0 – 9,999 miles will qualify when reported to the first consumer during the program period.
- BMW NA Company vehicles with mileage between 0-4,999 miles will qualify when reported to the end consumer during the program period. BMW NA Company vehicles with 5,000 or more miles do not qualify.
- Vehicles that have accumulated 10,000 miles or more do not qualify.
- The following new retail types are not eligible: H-Corporate Fleet, I-Daily Rental and L-Limo & Hotel Shuttle.
- European Delivery vehicles are not eligible.
    
        

BMWFS Lease Credit


Ally Lease to Retail Dealer Payment Program

Ally is pleased to announce a Lease to Retail Dealer Payment Program for dealers submitting Lease to Retail contracts to Ally.
When an Ally SmartLease customer exercises their option to purchase their vehicle and finances it through Ally the dealer will receive a cash bonus!

Eligible Dealers: All Automotive Dealers in All States

Eligible Transactions
- Used Standard Rate Retail Transactions
- Lease to Retail transactions Only
- The Lessee must purchase the vehicle they originally leased

Payment Details
- Ally will provide a cash bonus Lease to Retail payment when a lessee/co-lessee exercises their purchasing option and finances through Ally
- The payment is applicable to the dealers' state in which the transaction is completed
- The payment will be paid via the monthly Statement of Dealer Transactions (SDT)
- The payment is payable in addition to Minimum Participation and standard rate-based Dealer Finance Income and is not subject to chargebacks

Dealers must select 'Lease to Retail' in RouteOne and Dealertrack when submitting the Lease to Retail application to Ally.

Important Notes:
- This program is compatible with all other Ally promotions in the market
- Documentary, administrative and unofficial fees are prohibited any time an Ally lessee exercises the purchase option
- Dealer finance income may not exceed applicable Ally limits or amounts limited by state law



Ally Lease to Retail Dealer Payment Program


BMW DOMESTIC MILITARY PROGRAM


BMW Financial Services in conjunction with BMW of North America is reintroducing an enhanced 
Domestic Military Program for vehicles financed with BMW Financial Services via FS Regional Rate 
Contracts. 

•  Dealers will have a choice to utilize the available sales support rate offers plus a 
Domestic Military incentive or the Regional Rate with enhanced Domestic Military incentives (varies 
by model).
o Domestic Military customers get the option of a potentially lower rate plus a Domestic 
Military incentive or a higher non-subvened regional rate with an enhanced Domestic Military 
incentive (varies by model).
•  Please note that the FS SSP Loan rate incentive is non-stackable with the regional rate 
incentive.
•  FS SSP Loan and FS Lease can be combined with loyalty and purchase credits.
•  FS Lease and non-FS funded/ cash incentive amounts will be visible in Inquiry by VIN.
•  FS Regional Rates and FS SSP Loan incentive amounts are visible through lnfobahn.

MORE DETAILS
ABOUT THE PROGRAM
•  Customers/Centers have the option to utilize TrueCar Military 
(https://military.truecar.com/oem/landing/bmw/) for incentive creation throughout 2024.
•  BMW Navy Federal Credit Union as an authorized partner to offer the Domestic Military Program 
incentive (https://navyfederal.truecar.com/oem/landing/bmw/)
For full program details including customer verification guide and ID.me troubleshooting manual, please reference the BMW Domestic 
Military Program Operations Guide, located on CenterNet ?? Automotive Sales ?? Corporate & Special Sales 
?? Domestic Military Program.

ELIGIBLE PARTICIPANTS
•  Active Duty
•  National Guard
•  Reserves
•  Veterans
•  Military Retirees
•  Military Spouses
•  Surviving Spouses
•  Immediate Military Family Members*
•  All USAA members with military affiliation and NavyFed members with at least 60 days of 
membership
•  One incentive per member per calendar year
•  All customers must present their unique Customer ID and Offer code at time of retail
•  NOTE: If your center utilizes a BMW Manufacturer Certificate for more than one retail entry, you 
will be subject to chargeback
*children, step-children, siblings, parents, grandparents, grandchildren of the member, parents & 
siblings of the member's spouseINELIGIBLE PARTICIPANTS

•  Civilian employees
•  Veterans with less than honorable discharges
•  Service members serving in a non-U.S. military
•  Service members not listed above (e.g. Coast Guard Auxiliary)

VEHICLE ELIGIBILITY
•  Domestic Military incentive is combinable with current New Vehicle Sales Support programs and 
incentives. Please refer to the BMW Sales Support Bulletin Guidelines for program eligibility.
•  The Domestic Military Program incentive cannot be used in conjunction with the following 
programs: Corporate Fleet Program (Type H), FS Fleet Lease (Type FL), College Grad Program, OL 
codes, Dealer Group Program (Type DG), Group Partner & Family Program (Type GP/GPO), Diplomatic and 
Embassy Programs (Type DI & EM), Limousine & Hotel Shuttle Program (Type L), Center Employee 
Program (Type A), and, VIP Purchase Program (Type VP).
TRUECAR MILITARY CAR BUYING PROGRAM
•  TrueCar Program allows all members of the Armed Forces both active and retired in addition to 
current USAA members with military affiliation to qualify for the BMW Domestic Military program 
through an ID verification service.
•  Please visit https://military.truecar.com/oem/landing/bmw/ to check out the experience with 
TrueCar and to qualify your customers.


DOMESTIC MILITARY RETAIL PROCESS - PROGRAM TYPE J

•  New vehicles with less than 300 miles qualify for the Domestic Military Program. Ensure the 
retail is entered as a Retail Type 1 - Personal and Program Type J - Domestic Military.
•  Z-Demonstrators with less than 300 miles are updated utilizing Program Type J - Domestic 
Military.


•   For first consumer sale of previously reported vehicles (6-Service Loaner, E-Service Mobile, or 
F-Shuttle) with less than 15,000 miles or 9-BMWNA Company Vehicle with less than 5,000 miles, 
ensure the vehicle is enrolled in POIS and retail is entered as Used, Retail Type 1 / Program Type 
J (Domestic Military).
•  Vehicles that have accumulated more than 15,000 miles do not qualify.
•  Unique Customer ID (not member ID) and Offer Code located on the certificate or webpage print 
out provided by the member or eligible participant must be entered for the Domestic Military retail 
type to process.

PAYMENT PROCESS
PAYMENT PROCESS FOR FS LEASE & NON-FS / CASH DEALS

•  Vehicle must be RDR'd using the correct Retail Type and Program Type (Program Type J under 
Retail Type 1)
o Domestic Military incentive must be noted on the signed buyer's order
o Domestic Military member or eligible participant must be listed as the Purchaser
o Select Type J from the Program Type drop down list in the RDR Screen
o Enter valid Customer ID and Offer Code. Ensure the customer's name on the RDR is an exact match 
to the name the customer used for verification. A mismatch will cause the retail to fail.
o Program incentives processed via the incentive system 21 days after retail process date.

PAYMENT PROCESS FOR FS LOAN (SSP) & FS REGIONAL RATE CONTRACT
•  Vehicle must be RDR'd using the correct Retail & Program Type (Program Type J under Retail Type 
1).
o Incentive must be properly disclosed on BMW FS contract.
o Domestic Military member or eligible participant must be listed as the Purchaser.
o Select correct Target Retail Type and Target Program Type in the contract tab of lnfoBahn to 
retrieve eligible Domestic Military incentive on the marketing program screen.
o Enter valid Customer ID and Offer Code. Ensure the customer's name on the RDR is an exact match 
to the name the customer used for verification. A mismatch will cause the retail to fail.
o Domestic Military incentive will be advanced at the time of contract funding by BMW FS.

BMW OF NORTH AMERICA MOBILITY PROGRAM
Please reference bulletin# V-2-012-4-SS-11 announcing a reimbursement for qualifying customers who 
require adaptive equipment to their vehicle. Refer to this bulletin if a customer requires 
modifications to their vehicle and refer any additional questions regarding this program to 
Customer Relations.
SALE OF VEHICLES WITH OPEN SAFETY CAMPAIGNS (STOP SALE VEHICLES)
Please be reminded that it is a violation of federal law (The Safety Act) for you to sell, lease or 
deliver any new motor vehicle covered by an open Safety Campaign until the recall repair has been 
performed. This means that centers may not legally deliver new motor vehicles to consumers until 
they are fixed. No vehicle should be reported as sold ("RDR") until the recall repair is completed. 
This policy will apply to ALL retail types including, but not limited to, Demonstrators, Loaners, 
Center Employee and DRIVE Program, and BMW NA Company Vehicles. If a vehicle is RDR'd before the 
recall repair is completed, that vehicle will be ineligible for applicable brand related bonus and 
incentive monies, and a chargeback of applicable CPO certification fee will apply. You cannot 
report a vehicle as sold into the manufacturer's retail reporting system, expecting to complete the 
recall remedy at some future date. Please note that substantial civil penalties apply to violations 
of the Safety Act.

MORE QUESTIONS?
Any questions regarding the 202-4 BMW Domestic Military Program on BMWUSA.com, please contact the 
Special Sales Department via email at BMWSpecialSales@bmwna.com. For questions regarding Domestic 
Military verification or certificate creation on TrueCar Military, direct the Domestic Military 
member to contact TrueCar directly at 1-888-878-3227. For issues relating to member verification or 
troubleshooting for the Navy Federal Credit Union Car buying service, have the member call NavyFed 
directly at 1-833-770-0572.

- Vehicles must be properly reported through DCSNet to qualify.
- Program activity will be approved for payment 21 days after valid retail receipt and upon 
confirmation of program eligibility and will be settled on the dealer's monthly summary statement 
in accordance with BMW NA's settlement policy.
- All requests or appeals for rejected or missing payments must be received by Special Sales within 
120 days of retail process date.
- Any requests/appeals received after the deadline will not be processed.
- Programs subject to change without notice.
- BMW of North America (BMWNA) reserves the right to make changes to the program and/or terminate 
the program at any time without prior notice. All claims are subject to audit. In the event of 
improper reporting or other program-related improprieties, BMW Group reserves the right to recover 
payment. Payments will be processed through the retail incentive system. Only vehicles enter under 
the correct, designated retail type will be eligible.


BMW Domestic Military Program-Cash

BMW Domestic Military Program- Lease


BMW DOMESTIC MILITARY PROGRAM


BMW Financial Services in conjunction with BMW of North America is reintroducing an enhanced 
Domestic Military Program for vehicles financed with BMW Financial Services via FS Regional Rate 
Contracts. 

•  Dealers will have a choice to utilize the available sales support rate offers plus a 
Domestic Military incentive or the Regional Rate with enhanced Domestic Military incentives (varies 
by model).
o Domestic Military customers get the option of a potentially lower rate plus a Domestic 
Military incentive or a higher non-subvened regional rate with an enhanced Domestic Military 
incentive (varies by model).
•  Please note that the FS SSP Loan rate incentive is non-stackable with the regional rate 
incentive.
•  FS SSP Loan and FS Lease can be combined with loyalty and purchase credits.
•  FS Lease and non-FS funded/ cash incentive amounts will be visible in Inquiry by VIN.
•  FS Regional Rates and FS SSP Loan incentive amounts are visible through lnfobahn.

MORE DETAILS
ABOUT THE PROGRAM
•  Customers/Centers have the option to utilize TrueCar Military 
(https://military.truecar.com/oem/landing/bmw/) for incentive creation throughout 2025.
•  BMW Navy Federal Credit Union as an authorized partner to offer the Domestic Military Program 
incentive (https://navyfederal.truecar.com/oem/landing/bmw/)
For full program details including customer verification guide and ID.me troubleshooting manual, please reference the BMW Domestic 
Military Program Operations Guide, located on CenterNet ?? Automotive Sales ?? Corporate & Special Sales 
?? Domestic Military Program.

ELIGIBLE PARTICIPANTS
•  Active Duty
•  National Guard
•  Reserves
•  Veterans
•  Military Retirees
•  Military Spouses
•  Surviving Spouses
•  Immediate Military Family Members*
•  All USAA members with military affiliation and NavyFed members with at least 60 days of 
membership
•  One incentive per member per calendar year
•  All customers must present their unique Customer ID and Offer code at time of retail
•  NOTE: If your center utilizes a BMW Manufacturer Certificate for more than one retail entry, you 
will be subject to chargeback
*children, step-children, siblings, parents, grandparents, grandchildren of the member, parents & 
siblings of the member's spouseINELIGIBLE PARTICIPANTS

•  Civilian employees
•  Veterans with less than honorable discharges
•  Service members serving in a non-U.S. military
•  Service members not listed above (e.g. Coast Guard Auxiliary)

VEHICLE ELIGIBILITY
•  Domestic Military incentive is combinable with current New Vehicle Sales Support programs and 
incentives. Please refer to the BMW Sales Support Bulletin Guidelines for program eligibility.
•  The Domestic Military Program incentive cannot be used in conjunction with the following 
programs: Corporate Fleet Program (Type H), FS Fleet Lease (Type FL), College Grad Program, OL 
codes, Dealer Group Program (Type DG), Group Partner & Family Program (Type GP/GPO), Diplomatic and 
Embassy Programs (Type DI & EM), Limousine & Hotel Shuttle Program (Type L), Center Employee 
Program (Type A), and, VIP Purchase Program (Type VP).
TRUECAR MILITARY CAR BUYING PROGRAM
•  TrueCar Program allows all members of the Armed Forces both active and retired in addition to 
current USAA members with military affiliation to qualify for the BMW Domestic Military program 
through an ID verification service.
•  Please visit https://military.truecar.com/oem/landing/bmw/ to check out the experience with 
TrueCar and to qualify your customers.


DOMESTIC MILITARY RETAIL PROCESS - PROGRAM TYPE J

•  New vehicles with less than 300 miles qualify for the Domestic Military Program. Ensure the 
retail is entered as a Retail Type 1 - Personal and Program Type J - Domestic Military.
•  Z-Demonstrators with less than 300 miles are updated utilizing Program Type J - Domestic 
Military.


•   For first consumer sale of previously reported vehicles (6-Service Loaner, E-Service Mobile, or 
F-Shuttle) with less than 15,000 miles or 9-BMWNA Company Vehicle with less than 5,000 miles, 
ensure the vehicle is enrolled in POIS and retail is entered as Used, Retail Type 1 / Program Type 
J (Domestic Military).
•  Vehicles that have accumulated more than 15,000 miles do not qualify.
•  Unique Customer ID (not member ID) and Offer Code located on the certificate or webpage print 
out provided by the member or eligible participant must be entered for the Domestic Military retail 
type to process.

PAYMENT PROCESS
PAYMENT PROCESS FOR FS LEASE & NON-FS / CASH DEALS

•  Vehicle must be RDR'd using the correct Retail Type and Program Type (Program Type J under 
Retail Type 1)
o Domestic Military incentive must be noted on the signed buyer's order
o Domestic Military member or eligible participant must be listed as the Purchaser
o Select Type J from the Program Type drop down list in the RDR Screen
o Enter valid Customer ID and Offer Code. Ensure the customer's name on the RDR is an exact match 
to the name the customer used for verification. A mismatch will cause the retail to fail.
o Program incentives processed via the incentive system 21 days after retail process date.

PAYMENT PROCESS FOR FS LOAN (SSP) & FS REGIONAL RATE CONTRACT
•  Vehicle must be RDR'd using the correct Retail & Program Type (Program Type J under Retail Type 
1).
o Incentive must be properly disclosed on BMW FS contract.
o Domestic Military member or eligible participant must be listed as the Purchaser.
o Select correct Target Retail Type and Target Program Type in the contract tab of lnfoBahn to 
retrieve eligible Domestic Military incentive on the marketing program screen.
o Enter valid Customer ID and Offer Code. Ensure the customer's name on the RDR is an exact match 
to the name the customer used for verification. A mismatch will cause the retail to fail.
o Domestic Military incentive will be advanced at the time of contract funding by BMW FS.

BMW OF NORTH AMERICA MOBILITY PROGRAM
Please reference bulletin# V-2-0125-SS-11 announcing a reimbursement for qualifying customers who 
require adaptive equipment to their vehicle. Refer to this bulletin if a customer requires 
modifications to their vehicle and refer any additional questions regarding this program to 
Customer Relations.
SALE OF VEHICLES WITH OPEN SAFETY CAMPAIGNS (STOP SALE VEHICLES)
Please be reminded that it is a violation of federal law (The Safety Act) for you to sell, lease or 
deliver any new motor vehicle covered by an open Safety Campaign until the recall repair has been 
performed. This means that centers may not legally deliver new motor vehicles to consumers until 
they are fixed. No vehicle should be reported as sold ("RDR") until the recall repair is completed. 
This policy will apply to ALL retail types including, but not limited to, Demonstrators, Loaners, 
Center Employee and DRIVE Program, and BMW NA Company Vehicles. If a vehicle is RDR'd before the 
recall repair is completed, that vehicle will be ineligible for applicable brand related bonus and 
incentive monies, and a chargeback of applicable CPO certification fee will apply. You cannot 
report a vehicle as sold into the manufacturer's retail reporting system, expecting to complete the 
recall remedy at some future date. Please note that substantial civil penalties apply to violations 
of the Safety Act.

MORE QUESTIONS?
Any questions regarding the 2025 BMW Domestic Military Program on BMWUSA.com, please contact the 
Special Sales Department via email at BMWSpecialSales@bmwna.com. For questions regarding Domestic 
Military verification or certificate creation on TrueCar Military, direct the Domestic Military 
member to contact TrueCar directly at 1-888-878-3227. For issues relating to member verification or 
troubleshooting for the Navy Federal Credit Union Car buying service, have the member call NavyFed 
directly at 1-833-770-0572.

- Vehicles must be properly reported through DCSNet to qualify.
- Program activity will be approved for payment 21 days after valid retail receipt and upon 
confirmation of program eligibility and will be settled on the dealer's monthly summary statement 
in accordance with BMW NA's settlement policy.
- All requests or appeals for rejected or missing payments must be received by Special Sales within 
120 days of retail process date.
- Any requests/appeals received after the deadline will not be processed.
- Programs subject to change without notice.
- BMW of North America (BMWNA) reserves the right to make changes to the program and/or terminate 
the program at any time without prior notice. All claims are subject to audit. In the event of 
improper reporting or other program-related improprieties, BMW Group reserves the right to recover 
payment. Payments will be processed through the retail incentive system. Only vehicles enter under 
the correct, designated retail type will be eligible.


BMW Domestic Military Program-Regional 



Loyalty Lease/APR Credit Guidelines
Customer Eligibility
- Definition of current or former BMW owner/lessees:
  - Current BMW owner: Customer with a BMW Car/SAV currently in their possession, regardless of financing source (proof of ownership required such as vehicle registration, auto insurance card, vehicle title or DCS Vehicle Inquiry).
  - Former BMW owner: Customer who sold their BMW Car/SAV within the last 12 months, regardless of financing source (proof of ownership required such as vehicle registration, auto insurance card, vehicle title or DCS Vehicle History).
  - Current BMW Financial Services owner/lessee: Customer leasing or financing a BMW Car/SAV through BMW Financial Services (provide BMW FS account number or VIN).
  - Former BMW Financial Services owner/lessee: Customer who leased or financed a BMW Car/SAV through BMW Financial Services and their contract expired within the last 12 months (provide BMW FS account number or VIN).
  - Customers do not have to trade in their BMW Car/SAV vehicle to qualify.
  - BMW Motorcycle, MINI and Rolls-Royce customers do not qualify.
  - BMW Loyalty Lease/APR Credit is extended to individuals residing in the same household as the qualifying customer. Proof of residency must be provided in order to receive the household loyalty. BMW Loyalty Lease/APR credit is non-transferable to other family members or friends outside the household.
  - Proof of residency is defined as (but not limited to): a current Utility Bill or Bank Statement.
  - Customers whose original vehicle is in a company name and now want to place their new vehicle in their personal name (or vice-versa) are eligible for the BMW Loyalty Lease/APR Credit. You may be required to provide documents establishing the association between the company and the person.
  - To view your BMW Financial Services current customer portfolio, please log into InfoBahn > Account Management > Manage Portfolio Accounts > Entire Portfolio and filter accordingly.
Contract Eligibility
- Credits must be used in conjunction with their respective BMW Financial Services contract types.
Incentive:Loyalty Lease Credit
Eligible Contract Types:Lease, PrePay Lease, OwnersChoice
Incentive: Loyalty APR Credit
Eligible Contract Types:Retail, Select
Loyalty Lease Credit / APR Credit Program Eligibility
- For Lease Contracts:
- The following new retail types are eligible: 1-Personal Retail, 3-Company Retail, A-Center Employee, D-Recognition, G-Executive Allowance and J-USAA for vehicles with mileage between 0 – 4,999 miles.
- First consumer update of a Z-Demonstrator utilizing retail types M-USAA, N-Company Update, P-Personal Update, Q-Center Employee Update, R-Recognition and S-Executive Allowance with mileage between 0 – 4,999 are eligible.
- Retired AMP vehicles, Demonstrators, and BMW NA Company vehicles with mileage between 0 – 4,999 miles will qualify when reported to the first consumer during the program period.
- Vehicles that have accumulated 5,000 miles or more do not qualify.
- The following new retail types are not eligible: H-Corporate Fleet, I-Daily Rental and L-Limo & Hotel Shuttle.
- European Delivery vehicles are not eligible.
- For APR Contracts:
- The following new retail types are eligible: 1-Personal Retail, 3-Company Retail, A-Center Employee, D-Recognition, G-Executive Allowance and J-USAA for vehicles with mileage between 0 – 9,999 miles.
- First consumer update of a Z-Demonstrator utilizing retail types M-USAA, N-Company Update, P-Personal Update, Q-Center Employee Update, R-Recognition and S-Executive Allowance with mileage between 0 – 9,999 are eligible.
- Retired AMP vehicles and Demonstrators with mileage between 0 – 9,999 miles will qualify when reported to the first consumer during the program period.
- BMW NA Company vehicles with mileage between 0-4,999 miles will qualify when reported to the end consumer during the program period. BMW NA Company vehicles with 5,000 or more miles do not qualify.
- Vehicles that have accumulated 10,000 miles or more do not qualify.
- The following new retail types are not eligible: H-Corporate Fleet, I-Daily Rental and L-Limo & Hotel Shuttle.
- European Delivery vehicles are not eligible.
- Model eligibility is contingent on vehicle supply and program support.
- Can be combined with available market-level cash incentives and rebates.
Program Guidelines
- Cannot be combined with any other Loyalty program.


BMW Loyalty APR Credit-Nat

BMW Loyalty Balloon Credit-Nat

BMW Loyalty Lease Credit-Nat


College Grad

BMW Financial Services and BMW of North America are pleased to announce the renewal of the successful $1,000 Lease/Loan Incentive for the College Graduate Program! When college is over, we are making it even easier to get into a new BMW. Recent college graduates are now eligible for Lease/Loan Incentive of $1,000 towards the lease or finance of any new BMW Model 2024 or newer. This $1,000 Incentive can be used in conjunction with the current month’s available Lease/OC/Select/Retail Sales Support or Regional programs. It is our hope that this program will build engagement and long-term business opportunities with a new generation of BMW Enthusiasts!
Program Details:
– $1,000 Lease/Loan Cash good towards the lease or finance of any new BMW Model Year 2024 and newer through BMW Financial Services.
– Super Elite rate available for eligible graduates who qualify for Standard Plus credit tier or better.
– Advance will be based on customer’s FICO score and income.
– Security Deposit Waiver, unless stipulated by credit.
– Lease/Loan cash available for new vehicle contracts only.
Program Criteria:
– Graduation from an accredited college or university, within the United States, with an Undergraduate, Graduate or Associate’s degree earned within previous 24 months OR eligible for graduation within next 6 months with a verifiable offer of employment.
– A copy of the graduate’s diploma, official transcript, or a letter from the registrar’s office on university letterhead.
– POI or employer letter with the Human Resources representative’s contact information, stating position/title, and income.
– At least 6 months of credit file – no previous derogatory credit on any trades.
– Gross debt to income ratio of less than 45%.
– Gross automotive payment to income ratio of less than 20%.
– Security Deposit waived unless stipulated by credit.
Program Eligibility:
– Customers need to meet the requirements set by BMW Financial Services for program criteria.
– Customers must purchase or lease a qualifying new BMW Model Year 2024 or newer from an authorized BMW dealer.
– If a co-signer is included on the credit application, the graduate still must meet all the program criteria in order to qualify for this incentive.
– BMW College Graduate Incentive is non-transferable.
– Can be combined with BMW of North America OL programs.

Program Guidelines:
– Customers must contract through BMW Financial Services using a Lease, Prepay Lease, OwnersChoice, Select or Retail Finance contract. $1,000 College Graduate Incentive can be used with either Sales Support or Regional Rates.
– College Graduate Incentive is available for all new BMW Model Year 2024 or newer, purchases made between 1/3/2025 to 1/4/2026 and RDR’d through DCSNet by 1/4/2026.
– $1,000 College Graduate Incentive can be used in conjunction with any FS Cash Credit Programs unless specifically excluded in the program details.
– Application must be submitted to the Credit Department as a College Graduate application in InfoBahn to qualify.
Eligible Vehicles:
– All New BMW Model Year 2024 or newer are eligible.
– Program Cars (BMW NA Company, Sales, Extended Test and Demonstrator, Retired Service Loaners, Shuttle or Mobility Assistance Vehicles) are eligible upon consumer retail.
Ineligible Vehicles:
– Any vehicles older than Model Year 2024 are not eligible.
– Diplomats are not eligible.
– BMW College Graduate Incentive cannot be used in conjunction with BMW Group Associate, Family Program, and VIP Purchase Program.
– BMW College Graduate Incentive is not combinable with Center Employee Program.
– BMW Group Corporate Fleet Program vehicles do not qualify for the $1,000 College Graduate Incentive.
To Receive Payment:
– The College Graduate Lease/Loan Incentive form on the following page must be included in the Funding package to receive payment. Failure to submit proper documentation will result in non-payment.
– The $1,000 Lease/Loan Incentive must be properly disclosed on the Lease, Pre-Pay Lease, OwnersChoice, Select or Retail Contract. Failure to properly disclose will result in non-payment of Lease/Loan Incentive.
– Self-Serve Funding is available for these contracts.
– The Lease/Loan Credit Payment will be made by BMW Financial Services at the time of contract approval once the disclosures have been verified. The Lease/Loan Incentive will be added to your dealer advance at the time of funding. Please contact BMW FS immediately if the Lease/Loan Incentive is not included on your dealer advance.
– Please refer to FS Bulletin 25-N-01 for funding and contract disclosure guidelines.
– Failure to properly disclose will result in non-payment of the credit.
o If the required documentation was provided and the properly disclosed rebate was not included on your dealer advance, please contact BMW Financial Services immediately. Any requests more than 120 days after the contract is funded will not be reimbursed.
If you have any questions, contact your BMW Financial Services Sales and Marketing Manager or the RCC can be reached by phone at 1-877-BMW-DLRS (1-877-269-3577), say “RCC” or by email RCC_Associates@list.bmw.com
Take your customer’s passion for BMW to a new level ... Beyond the Drive™.

College Grad-APR

BMW College Graduate New Vehicle Lease Incentive

BMW Financial Services and BMW of North America are pleased to announce the renewal of the successful $1,000 Lease/Loan Incentive for the College Graduate Program! When college is over, we are making it even easier to get into a new BMW. Recent college graduates are now eligible for Lease/Loan Incentive of $1,000 towards the lease or finance of any new BMW Model 2024 or newer. This $1,000 Incentive can be used in conjunction with the current month’s available Lease/OC/Select/Retail Sales Support or Regional programs. It is our hope that this program will build engagement and long-term business opportunities with a new generation of BMW Enthusiasts!

Program Details:
– $1,000 Lease/Loan Cash good towards the lease or finance of any new BMW Model Year 2024 and newer through BMW Financial Services.
– Super Elite rate available for eligible graduates who qualify for Standard Plus credit tier or better.
– Advance will be based on customer’s FICO score and income.
– Security Deposit Waiver, unless stipulated by credit.
– Lease/Loan cash available for new vehicle contracts only.

Program Criteria:
– Graduation from an accredited college or university, within the United States, with an Undergraduate, Graduate or Associate’s degree earned within previous 24 months OR eligible for graduation within next 6 months with a verifiable offer of employment.
– A copy of the graduate’s diploma, official transcript, or a letter from the registrar’s office on university letterhead.
– POI or employer letter with the Human Resources representative’s contact information, stating position/title, and income.
– At least 6 months of credit file – no previous derogatory credit on any trades.
– Gross debt to income ratio of less than 45%.
– Gross automotive payment to income ratio of less than 20%.
– Security Deposit waived unless stipulated by credit.

Program Eligibility:
– Customers need to meet the requirements set by BMW Financial Services for program criteria.
– Customers must purchase or lease a qualifying new BMW Model Year 2024 or newer from an authorized BMW dealer.
– If a co-signer is included on the credit application, the graduate still must meet all the program criteria in order to qualify for this incentive.
– BMW College Graduate Incentive is non-transferable.
– Can be combined with BMW of North America OL programs.

Program Guidelines:
– Customers must contract through BMW Financial Services using a Lease, Prepay Lease, OwnersChoice, Select or Retail Finance contract. $1,000 College Graduate Incentive can be used with either Sales Support or Regional Rates.
– College Graduate Incentive is available for all new BMW Model Year 2024 or newer, purchases made between 1/3/2025 to 1/4/2026 and RDR’d through DCSNet by 1/4/2026.
– $1,000 College Graduate Incentive can be used in conjunction with any FS Cash Credit Programs unless specifically excluded in the program details.
– Application must be submitted to the Credit Department as a College Graduate application in InfoBahn to qualify.

Eligible Vehicles:
– All New BMW Model Year 2024 or newer are eligible.
– Program Cars (BMW NA Company, Sales, Extended Test and Demonstrator, Retired Service Loaners, Shuttle or Mobility Assistance Vehicles) are eligible upon consumer retail.

Ineligible Vehicles:
– Any vehicles older than Model Year 2024 are not eligible.
– Diplomats are not eligible.
– BMW College Graduate Incentive cannot be used in conjunction with BMW Group Associate, Family Program, and VIP Purchase Program.
– BMW College Graduate Incentive is not combinable with Center Employee Program.
– BMW Group Corporate Fleet Program vehicles do not qualify for the $1,000 College Graduate Incentive.

To Receive Payment:
– The College Graduate Lease/Loan Incentive form on the following page must be included in the Funding package to receive payment. Failure to submit proper documentation will result in non-payment.
– The $1,000 Lease/Loan Incentive must be properly disclosed on the Lease, Pre-Pay Lease, OwnersChoice, Select or Retail Contract. Failure to properly disclose will result in non-payment of Lease/Loan 
Incentive.
– Self-Serve Funding is available for these contracts.
– The Lease/Loan Credit Payment will be made by BMW Financial Services at the time of contract approval once the disclosures have been verified. The Lease/Loan Incentive will be added to your dealer advance at the time of funding. Please contact BMW FS immediately if the Lease/Loan Incentive is not included on your dealer advance.
– Please refer to FS Bulletin 25-N-01 for funding and contract disclosure guidelines.
– Failure to properly disclose will result in non-payment of the credit.
o If the required documentation was provided and the properly disclosed rebate was not included on your dealer advance, please contact BMW Financial Services immediately. Any requests more than 120 days after the contract is funded will not be reimbursed.
If you have any questions, contact your BMW Financial Services Sales and Marketing Manager or the RCC can be reached by phone at 1-877-BMW-DLRS (1-877-269-3577), say “RCC” or by email




College Grad-LSE

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