Heated Seats

Adaptive Cruise Control

Lane Departure Warning

Traction Control

Lincoln

Navigator L

131.5" wheelbase

front license plate bracket

50-state emission system

10-speed automatic transmission

all-weather floor liners with front and rear carpet floor mats

22" high gloss ebony aluminum wheels

equipment group 801A black label

3.5L V6 twin-turbocharged

auto heated and ventilated opulence leather captain's chair

atmospheric theme

auto start-stop technology

radiant copper grille

Lincoln Connect

Lincoln premium connectivity

P275/50R22 AS BSW tires

special edition radiant copper badge

SiriusXM with 360L

Revel Ultima 3D AM/FM/HD audio system

Pristine White Met TC

Sport Utility

Black Label

Individual

A/Z Plan

X Plan F&N

X Plan Partners

D Plan


Lincoln is announcing Wishlist Bonus Cash, effective October 23, 2025.- Rule of '10' applies.


- Standard Rules of Eligibility dated 10/2025 apply.
-If you have questions concerning VINCENT, contact the Marketing Communication Center at (800)548-3212. 


Wishlist Bonus Cash

Lincoln is announcing 2025 First Responder Recognition Exclusive Cash Reward, effective January 3, 2025.

- Bonus Cash offer exclusively for First Responders serving communities with the following jobs:
Eligible Customers:
Police- Police Officer
- Sheriff/Sheriff’s Deputy 
- Correctional Officer 
- State Trooper 
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)
-Fire Department 
- Career Firefighter 
- Volunteer Firefighter
EMT 
- EMT 
- Paramedic 
- 911 Dispatcher
Occupations that do not qualify for the incentive at this time:
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers
- Customers will now be directed to https://fordrecognizesu.com/firstresponder to register and be validated online via ID.me for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.
- Offer is valid for the purchase or lease of a new eligible Lincoln Division vehicle. Limit one $500 Bonus Cash offer per vehicle purchased or leased.
- Dealers are not required to keep First Responder documentation proof in the dealer jacket. Documentation will be stored through “First Responder ID” and approved by the certificate number issued.
- Qualifying buyers will receive Bonus Cash good toward the purchase or lease of any eligible new vehicle.
- Final paid vehicles are NOT eligible.

- Rule of '5' applies.
- Standard Rules of Eligibility dated 01/2025 apply.
- Customers must receive certificate number through https://fordrecognizesu.com/firstresponder to receive the incentive as of February 15, 2016. No exceptions to this process. 
- This offer can be "Transferable within household (same address), from Business to Business Owner and from Business Owner to Business." 
- CCPA (Customer Cash Payment Authorization) form must be completed, and a copy retained in file. A completed CCPA ready for signatures may be printed from a Smart VINCENT Deal or the blank form is located on FMCDealer.com under "C&I Forms".
- The Company, at its discretion, may offer customers incentives to take an action (i.e. purchase a vehicle, test drive, etc.) based on their enrollment in a program or request for information from the Company. With respect to such programs, dealers are not authorized to enroll customers or make informational requests of the Company on behalf of the customer without the express written consent of the Company or the customer. Any incentives paid to a dealer based on an ineligible enrollment or data request will result in a claim reversal to the dealer.
-For program questions about the First Responders Appreciation Program contact 1-888-322-5862 or candihelp@fordprogramhq.com
- If you have questions concerning VINCENT, contact the Marketing Communication Center at (800)548-3212.
- As a reminder, to avoid payment reversals, please run all VINs through Smart VINCENT with the proper sales type, delivery date, and customer zip code and retain a copy of the Summary Page or Lock Confirmation in the deal jacket.

2025 First Responder Recognition Exclusive Cash Reward

Lincoln is announcing 2025 Reacquired Vehicles (RAV) Exclusive Cash Reward, effective January 3, 2025.


- This is an eMail Direct Offer to qualifying customers who receive a RAV refund.
NOTE: To verify customer certificates and eligibility please utilize Smart VINCENT Certificate Inquiry screen.
- Standard Rules of Eligibility dated 01/2025 apply.
- The Company, at its discretion, may offer customers incentives to take an action (i.e. purchase a vehicle, test drive, etc.) based on their enrollment in a program or request for information from the Company. With respect to such programs, dealers are not authorized to enroll customers or make informational requests of the Company on behalf of the customer without the express written consent of the Company or the customer. Any incentives paid to a dealer based on an ineligible enrollment or data request will result in a claim reversal to the dealer.

2025 Reacquired Vehicles (RAV) Exclusive Cash Reward


Lincoln is announcing 4Q 2025 Flex Buy Private Offer, effective October 1, 2025.


- This IS a Direct Mail Offer.
- The Manuscript will be available through Consumer Connection on October 1, 2025.
- Final Paid Vehicles are eligible.- Rule of '1' applies.
- This offer can be "Transferable within household (same address), from Business to Business Owner and from Business Owner to Business." 
- The Company, at its discretion, may offer customers incentives to take an action (i.e. purchase a vehicle, test drive, etc.) based on their enrollment in a program or request for information from the Company. With respect to such programs, dealers are not authorized to enroll customers or make informational requests of the Company on behalf of the customer without the express written consent of the Company or the customer. Any incentives paid to a dealer based on an ineligible enrollment or data request will result in a claim reversal to the dealer.


4Q 2025 Flex Buy Private Offer


Lincoln is announcing 4Q 2025 Ford ICI In-Market Owner Direct Offer, effective October 1, 2025.


- This IS a Direct Mail Offer.
- The Manuscript will be available through Consumer Connection on October 1, 2025.
- Final Paid Vehicles are eligible.- Rule of '1' applies.
- This offer can be "Transferable within household (same address), from Business to Business Owner and from Business Owner to Business." 
- The Company, at its discretion, may offer customers incentives to take an action (i.e. purchase a vehicle, test drive, etc.) based on their enrollment in a program or request for information from the Company. With respect to such programs, dealers are not authorized to enroll customers or make informational requests of the Company on behalf of the customer without the express written consent of the Company or the customer. Any incentives paid to a dealer based on an ineligible enrollment or data request will result in a claim reversal to the dealer.


4Q 2025 Ford ICI In-Market Owner Direct Offer

Lincoln is announcing 4Q 2025 Ford ICI Truck Owner Direct Offer, effective October 1, 2025.


- This IS a Direct Mail Offer.
- The Manuscript will be available through Consumer Connection on October 1, 2025.
NOTE: To verify customer certificates and eligibility please utilize Smart VINCENT Certificate Inquiry screen.
- Standard Rules of Eligibility dated 10/2025 apply.
- CCPA (Customer Cash Payment Authorization) form must be completed, and a copy retained in file. A completed CCPA ready for signatures may be printed from a Smart VINCENT Deal or the blank form is located on FMCDealer.com under "C&I Forms".
- If you have questions concerning VINCENT, contact the Marketing Communication Center at (800)548-3212. - As a reminder, to avoid payment reversals, please run all VINs through Smart VINCENT with the proper sales type, delivery date, and customer zip code and retain a copy of the Summary Page or Lock Confirmation in the deal jacket.

4Q 2025 Ford ICI Truck Owner Direct Offer

Lincoln is announcing 4Q 2025 Options Private Offer, effective October 1, 2025.


- This IS a Direct Mail Offer.
- The Manuscript will be available through Consumer Connection on October 1, 2025.
NOTE: To verify customer certificates and eligibility please utilize Smart VINCENT Certificate Inquiry screen.
- Standard Rules of Eligibility dated 10/2025 apply.
- CCPA (Customer Cash Payment Authorization) form must be completed, and a copy retained in file. A completed CCPA ready for signatures may be printed from a Smart VINCENT Deal or the blank form is located on FMCDealer.com under "C&I Forms".
- If you have questions concerning VINCENT, contact the Marketing Communication Center at (800)548-3212. - As a reminder, to avoid payment reversals, please run all VINs through Smart VINCENT with the proper sales type, delivery date, and customer zip code and retain a copy of the Summary Page or Lock Confirmation in the deal jacket.

4Q 2025 Options Private Offer


Lincoln is announcing 4Q 2025 RCL Renewal Direct Offer, effective October 1, 2025.


- This IS a Direct Mail Offer.
- The Manuscript will be available through Consumer Connection on October 1, 2025.
- Final Paid Vehicles are eligible.- Rule of '5' applies.
- This offer can be "Transferable within household (same address), from Business to Business Owner and from Business Owner to Business." 
- The Company, at its discretion, may offer customers incentives to take an action (i.e. purchase a vehicle, test drive, etc.) based on their enrollment in a program or request for information from the Company. With respect to such programs, dealers are not authorized to enroll customers or make informational requests of the Company on behalf of the customer without the express written consent of the Company or the customer. Any incentives paid to a dealer based on an ineligible enrollment or data request will result in a claim reversal to the dealer.


4Q 2025 RCL Renewal Direct Offer


Ally Lease to Retail Dealer Payment Program

Ally is pleased to announce a Lease to Retail Dealer Payment Program for dealers submitting Lease to Retail contracts to Ally.
When an Ally SmartLease customer exercises their option to purchase their vehicle and finances it through Ally the dealer will receive a cash bonus!

Eligible Dealers: All Automotive Dealers in All States

Eligible Transactions
- Used Standard Rate Retail Transactions
- Lease to Retail transactions Only
- The Lessee must purchase the vehicle they originally leased

Payment Details
- Ally will provide a cash bonus Lease to Retail payment when a lessee/co-lessee exercises their purchasing option and finances through Ally
- The payment is applicable to the dealers' state in which the transaction is completed
- The payment will be paid via the monthly Statement of Dealer Transactions (SDT)
- The payment is payable in addition to Minimum Participation and standard rate-based Dealer Finance Income and is not subject to chargebacks

Dealers must select 'Lease to Retail' in RouteOne and Dealertrack when submitting the Lease to Retail application to Ally.

Important Notes:
- This program is compatible with all other Ally promotions in the market
- Documentary, administrative and unofficial fees are prohibited any time an Ally lessee exercises the purchase option
- Dealer finance income may not exceed applicable Ally limits or amounts limited by state law



Ally Lease to Retail Dealer Payment Program

Lincoln is announcing Competitive Conquest Bonus Cash, effective October 1, 2025.


Effective October 1, 2019, a new enhancement has been added to the Smart VINCENT Integrated Sales Process allowing dealers to enroll directly from Smart VINCENT. When the prior VIN is matched to the new vehicle sale customer name and/or address, the claim is approved automatically. If during the lock or verification process you receive error code “prior vehicle ownership proof is required for validation,” dealership must submit documentation to Program Headquarters.
- Customers that currently own or lease a 1995 or newer non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
- Dealer must enter the first 2 and last 8 of the customer's competitive VIN along with the Make (i.e.Chevrolet) and Model (i.e.Impala) in Smart VINCENT claiming system or the claim will be reversed.
- A competitive vehicle may be applied to one and only one new vehicle lease/purchase, even if two individuals are named on the title.
*Recreational vehicles including but not limited to: RV's, snowmobiles and Ski-Doos are NOT considered eligible competitive make vehicles.- Rule of '10' applies.
- Eligible consumers must provide a copy of the competitor vehicle's title, active finance or lease contract, or current finance or lease payment coupon. Any document must include sufficient detail to tie the customer to the prior competitive vehicle. Vehicle registration is NOT acceptable as it may not prove the lease status of competitive vehicle. The copy must be retained in the sales jacket.
- This offer can be "Transferable within household (same address), from Business to Business Owner and from Business Owner to Business." 
- Consumers are not required to trade in their current vehicle. 
- If you have any questions concerning VINCENT, contact the Marketing Communication Center at (800) 548-3212.

Competitive Conquest Bonus Cash

Lincoln is announcing 2025 Military Recognition Exclusive Cash Reward, effective January 3, 2025.

- Exclusive cash reward exclusively for members of the following US Military Branches:

Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 Years of separation
* Retirees
* Spouse/Surviving Spouse and other household members

Customers will now be directed to www.fordrecognizesu.com/military to register and be validated online for their military eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in Smart VINCENT.

- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one exclusive cash reward per vehicle purchased or leased.

-Dealers are no longer required to keep Military Personal documentation proof in the dealer jacket. Documentation will be stored through “Troop ID” and approved by the certificate number issued.

- Qualifying buyers will receive exclusive cash reward good toward the purchase or lease of any eligible new vehicle.

- Final paid vehicles are NOT eligible.

Terms & Conditions	

- Rule of '5' applies.

- Standard Rules of Eligibility dated 11/2023 apply.

- This offer can be "Transferable within household (same address), from Business to Business Owner and from Business Owner to Business."

- CCPA (Customer Cash Payment Authorization) form must be completed, and a copy retained in file. A completed CCPA ready for signatures may be printed from a Smart VINCENT Deal or the blank form is located on FMCDealer.com under "C&I Forms".

- The Company, at its discretion, may offer customers incentives to take an action (i.e. purchase a vehicle, test drive, etc.) based on their enrollment in a program or request for information from the Company. With respect to such programs, dealers are not authorized to enroll customers or make informational requests of the Company on behalf of the customer without the express written consent of the Company or the customer. Any incentives paid to a dealer based on an ineligible enrollment or data request will result in a claim reversal to the dealer.

- If you have questions concerning VINCENT, contact the Marketing Communication Center at (800)548-3212.

- As a reminder, to avoid payment reversals, please run all VINs through Smart VINCENT with the proper sales type, delivery date, and customer zip code and retain a copy of the Summary Page or Lock Confirmation in the deal jacket.


Military Recognition Exclusive Cash Reward

Lincoln is announcing Ramp Pickup Dealer Cash, effective January 16, 2025.


In July 2023, Finished Vehicle Transportation launched a new and improved Dealer Pick Up Process managed through VIN View. Starting February 1st 2024 dealers will be compensated for pickups based on mileage from their Dealership to the Pick-up location. Details of each dealers compensation can be found in the program details below.
- Compensation based on Mileage Band(s):
 Questions should be directed to your Planning and Distribution team.- Rule of '999' applies.
- If you have questions concerning VINCENT, contact the Marketing Communication Center at (800)548-3212.

Ramp Pickup Dealer Cash

Lincoln is announcing UAW Member Offer, effective December 8, 2023.


NOTE:
- Active UAW-Ford employees hired between January 1, 2024, and April 30, 2028, will be eligible for one $1,500 vehicle voucher which will be activated the first day of the month after hire. The voucher is valid for 12 months from their date of hire / cert generation.
- Each employee is limited to one voucher.
- For any questions concerning your voucher, please call the Business Assistance Center at 800-548-3212, opt #1.
- Standard Rules of Eligibility dated 10/2025 apply.
- CCPA (Customer Cash Payment Authorization) form must be completed, and a copy retained in file. A completed CCPA ready for signatures may be printed from a Smart VINCENT Deal or the blank form is located on FMCDealer.com under "C&I Forms".
- If you have questions concerning VINCENT, contact the Marketing Communication Center at (800)548-3212. - As a reminder, to avoid payment reversals, please run all VINs through Smart VINCENT with the proper sales type, delivery date, and customer zip code and retain a copy of the Summary Page or Lock Confirmation in the deal jacket.

UAW Member Offer

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