Mazda

MX-5 Miata

weather package

appearance package

black lug nuts and black wheel locks

black rear bumper skirt

cargo net

all weather floor mats

soul red crystal paint charge

MAZDA CONNECT Infotainment system

side sill extensions

SKYACTIV-G 2.0L DOHC 16-valve 4-cylinder VVT engine

bose audio system with audiopilot

heated front bucket seats

cloth upholstery with suede insert

SKYACTIV-MT 6-speed manual transmission

205/45R17 high-performance summer tires

17" x 7" aluminum alloy wheels with black metallic finish

cargo tray

Soul Red Crystal Metallic

Convertible

Club

Individual

Mazda Dealership Employee


Ally Lease to Retail Dealer Payment Program

Ally is pleased to announce a Lease to Retail Dealer Payment Program for dealers submitting Lease to Retail contracts to Ally.
When an Ally SmartLease customer exercises their option to purchase their vehicle and finances it through Ally the dealer will receive a cash bonus!

Eligible Dealers: All Automotive Dealers in All States

Eligible Transactions
- Used Standard Rate Retail Transactions
- Lease to Retail transactions Only
- The Lessee must purchase the vehicle they originally leased

Payment Details
- Ally will provide a cash bonus Lease to Retail payment when a lessee/co-lessee exercises their purchasing option and finances through Ally
- The payment is applicable to the dealers' state in which the transaction is completed
- The payment will be paid via the monthly Statement of Dealer Transactions (SDT)
- The payment is payable in addition to Minimum Participation and standard rate-based Dealer Finance Income and is not subject to chargebacks

Dealers must select 'Lease to Retail' in RouteOne and Dealertrack when submitting the Lease to Retail application to Ally.

Important Notes:
- This program is compatible with all other Ally promotions in the market
- Documentary, administrative and unofficial fees are prohibited any time an Ally lessee exercises the purchase option
- Dealer finance income may not exceed applicable Ally limits or amounts limited by state law



Ally Lease to Retail Dealer Payment Program

Mazda North American Operations (MNAO) is pleased to announce the guidelines for the following program:

Program Name: Mazda Loyalty Reward Program

Eligible Markets: All Mazda Dealers


Incentive: Exclusive Mazda Loyalty Reward for loyal Mazda owners on the Purchase or Lease of any new and 
unused 25MY Mazda3 Sedan, Mazda3 Hatch, MX-5, MX-R, CX-30, CX-5, CX-50, CX-50 Hybrid, CX-70 
MHEV/PHEV & CX-90 MHEV/ PHEV.


Eligible Customers: Current Mazda owners.  
Current vehicle trade-in or lease termination is NOT required to participate in program.  
This offer IS transferable within household, must live at the same address.
 
Eligible Vehicles: The following 2025 Model Year Mazda3 Sedan, Mazda3 Hatch, CX-30, CX-5, CX-50, CX-50 Hybrid, CX-70 MHEV, CX-70 PHEV, CX-90 MHEV, CX-90 PHEV, MX-5, MX-R vehicles sold, delivered and RDR'd (type "R") during the program period. (Excluding Model Year Paid Off units)Untitled 2025 Modeal Year Mazda3 Sedan, Mazda3 Hatch, CX-30, CX-5, CX-50, CX-50 Hybrid, CX-70 MHEV, CX-70 PHEV, CX-90 MHEV, CX-90 PHEV, MX-5, MX-R dealer demonstrators under 6,000 miles.

Ineligible Vehicles:
All other 2025 Model Year and older vehicles. Any vehicles that have been final paid.Fleet (RDR code F), Commercial (RDR code C), Dealer Service Loaner (RDR code L), Insurance, Buyback, and Certified Pre-Owned vehicles.


Program Applicability:
Mazda Loyalty Reward can be combined with other public offers including but not limited to MFS Lease, and Customer Cash back incentives/offers.

Mazda Loyalty Reward is stackable with other private offers including but not limited to Military Program and Step-up program.

Mazda Loyalty Reward is cannot be combined with Conquest Program.

Mazda Loyalty Reward can be combined with other disaster or crisis private offers.

The Mazda Loyalty Reward purchase incentive has no cash value and must be applied within the lease 
as a capital cost reduction and as a purchase as a rebate.

This program announcement supersedes any prior announcements regarding owner loyalty on the above 
listed carlines.

Mazda reserves the right to inspect all dealership records during normal business hours and to 
disqualify any sale not made or reported in accordance with these program rules and MNAO Sales 
Policy. Mazda also reserves the right to charge the dealer for any and all of Mazda's costs and 
employee expenses of auditing if Mazda's inspection reveals incorrect reporting or any failure by 
the dealer to follow these program rules. Mazda may decide any question of eligibility or any other 
matter relating to the interpretation, scope, or application of this program or any rule hereof, at 
its sole discretion, and such decision shall be final and binding upon all dealers. Mazda also 
reserves the right to cancel, amend or revoke the program at any time upon written notice. Refer 
any questions regarding this program and E & S Plans to your District Manager or Regional office.



Loyalty Reward Program

Mazda Promo Code Program

Mazda North American Operations (MNAO) is pleased to support the Japanese Classic Car Show Program 
with a special Customer Promo Code Bonus Cash Offer. This program will pay an additional 
Customer Promo Code Bonus Cash Offer, on any NEW 25MY and 26MY Mazda vehicle sold and delivered within the program period with the 
valid Promotion Code. Customer must present Valid Promotion Code to dealer at time of purchase.

Program Name: 2025 Japanese Classic Car Show Promo Reward Incentive

Eligible Regions: All Active Mazda Dealers

Incentive: 2025 Japanese Classic Car Show Promo Reward on all new 25MY & 26MY Mazda vehicles Excluding All 
CX-30 sold, delivered, and RDR'd (type "R") during the program period.

Eligible Customers:  All new 25MY & 26MY Mazda vehicles Excluding All CX-30 purchased or leased for Select customers that have received the 2025 SCCA Runoffs Promo Reward (coupon) by email and have brought the coupon in at time of Purchase or Lease of a new 25MY & 26MY excluding All CX-30.

This offer is NOT transferable within household. -Only the customer who attended the 2025 SCCA Runoffs and completed the survey is eligible for the Promo Offer.

 
Eligible Vehicles
All Purchased or Leased new 25MY & 26MY Mazda vehicles Excluding All CX-30
 
Ineligible Vehicles: 
This program does not include:

All 24MY or older vehicles All CX-30 Mazda Vehicles
Vehicles sold to the dealership RDR type "M"
RDR type "F" (Fleet) RDR type "I" (Insurance)
RDR type "C" (Commercial)
RDR type "L" (Mazda Service Loaner)
Any used vehicles, vehicles intended for export, and brokered units.

Program Applicability
This offer is not transferrable within household. Dealership must provide original coupon
recipient's Driver's License and the address must match the customer's driver's license address.

The Japanese Classic Car Show Promo Reward Incentive can be combined with other public offers 
including APR/Cash incentives offers.

The Japanese Classic Car Show Promo Reward Incentive can be combined with the Mazda Military 
Incentive


The Japanese Classic Car Show Promo Reward Incentive can be combined with other private incentives 
and is stackable with other private offers (such as Loyalty).

The Japanese Classic Car Show Promo Reward Incentive has no cash value and must be applied within 
the purchase as a rebate or within the lease as a capital cost reduction.


Reporting Guidelines:

The vehicle must be RDR'd correctly and the 16-digit Promo Code must be accurately entered through eMDCS RDR process for redemption.

Interpretation and Audit Rules:

This program will be audited after the program ends.

Mazda reserves the right to inspect all dealership records during normal business hours and to disqualify any sales not made or reported in accordance with program rules. Mazda also reserves the right to charge the dealer for any and all of Mazda's costs and employee expenses of auditing and for any and all payments to dealer if Mazda's inspections reveal incorrect reporting or any failure by the dealer to follow program rules. Mazda may decide any questions of eligibility, or any other matter relating to the interpretation, scope, or application of its programs and any rule hereof, in its sole discretion and such decision shall be final and binding upon all dealers. Mazda also reserves the right to cancel, amend, or revoke the program at any time upon written notice.



Mazda Promo Code Program

Mazda Promo Code Program

Mazda North American Operations (MNAO) is pleased to support the RUN Promo Code Program with a 
special Customer Promo Code Bonus Cash Offer. This program will pay on 
any NEW 25MY and 26MY Mazda vehicle sold and delivered within the program period with the valid 
Promotion Code. Customer must present Valid Promotion Code to dealer at time of purchase.

Program Name: 2025 SCCA Runoffs Promo Reward Incentive

Eligible Regions: All Active Mazda Dealers

Incentive: 2025 SCCA Runoffs Promo Reward on all new 25MY & 26MY Mazda vehicles Excluding All CX-30 sold, delivered, and RDR'd (type "R") during the program period.

Eligible Customers:  All new 25MY & 26MY Mazda vehicles Excluding All CX-30 purchased or leased for Select customers that have received the 2025 SCCA Runoffs Promo Reward (coupon) by email and have brought the coupon in at time of Purchase or Lease of a new 25MY & 26MY excluding All CX-30.

This offer is NOT transferable within household. -Only the customer who attended the 2025 SCCA Runoffs and completed the survey is eligible for the Promo Offer.

 
Eligible Vehicles
All Purchased or Leased new 25MY & 26MY Mazda vehicles Excluding All CX-30
 
Ineligible Vehicles: 
This program does not include:

All 24MY or older vehicles All CX-30 Mazda Vehicles
Vehicles sold to the dealership RDR type "M"
RDR type "F" (Fleet) RDR type "I" (Insurance)
RDR type "C" (Commercial)
RDR type "L" (Mazda Service Loaner)
Any used vehicles, vehicles intended for export, and brokered units.

Program Applicability
This offer is not transferrable within household. Dealership must provide original coupon recipient's Driver's License and the address must match the customer's driver's license address.

The RUN Promo Reward Incentive can be combined with other public offers including APR/Cash incentives offers.

The RUN Promo Reward Incentive can be combined with the Mazda Military Incentive

The RUN Promo Reward Incentive can be combined with other private incentives and is stackable with other private offers (such as Loyalty).

The RUN Promo Reward Incentive has no cash value and must be applied within the purchase as a rebate or within the lease as a capital cost reduction.

Reporting Guidelines:

The vehicle must be RDR'd correctly and the 16-digit Promo Code must be accurately entered through eMDCS RDR process for redemption.

Interpretation and Audit Rules:

This program will be audited after the program ends.

Mazda reserves the right to inspect all dealership records during normal business hours and to disqualify any sales not made or reported in accordance with program rules. Mazda also reserves the right to charge the dealer for any and all of Mazda's costs and employee expenses of auditing and for any and all payments to dealer if Mazda's inspections reveal incorrect reporting or any failure by the dealer to follow program rules. Mazda may decide any questions of eligibility, or any other matter relating to the interpretation, scope, or application of its programs and any rule hereof, in its sole discretion and such decision shall be final and binding upon all dealers. Mazda also reserves the right to cancel, amend, or revoke the program at any time upon written notice.



Mazda Promo Code Program
Mazda North American Operations (MNAO) is pleased to support the Miata Cruise -In Program with a special
Customer Promo Code Bonus Cash Offer. This program will pay an additional Customer Promo Code Bonus Cash Offer on any NEW
25MY and 26MY Mazda vehicle sold and delivered within the program period with the valid Promotion Code.
Customer must present Valid Promotion Code to dealer at time of pur chase .

Program Name: 2025 Miata Cruise -In Promo Reward Incentive

Eligible Regions: All Active Mazda Dealers

Incentive: 2025 Miata Cruise -In Promo Reward on all new 25MY & 26MY Mazda vehicle s Excluding All
CX -30 sold , delivered, and RDR’d (type “R”) during the program period.

Eligible Customers:  All new 25MY & 26MY Mazda vehicles Excluding All CX -30 purchased or leased for
Select c ustomers that have received the 2025 Miata Cruise -In Promo Reward (coupon ) by
email and have brought the coupon in at time of Purchase or Lease of a new 25MY & 26MY
excluding All CX -30 .

This offer is NOT transferable within household. -Only the customer who attended the 2025 SCCA Runoffs and completed the survey is eligible for the Promo Offer.

 
Eligible Vehicles
All Purchase d or Leased new 25MY & 26MY Mazda vehicles Excluding All CX -30
 
Ineligible Vehicles: 
This program does not include:

All 24MY or older vehicles All CX-30 Mazda Vehicles
Vehicles sold to the dealership RDR type "M"
RDR type "F" (Fleet) RDR type "I" (Insurance)
RDR type "C" (Commercial)
RDR type "L" (Mazda Service Loaner)
Any used vehicles, vehicles intended for export, and brokered units.

Program Applicability
This offer is not transferrable within household. Dealership must provide original coupon recipient’s Driver’s License and the address must match the customer’s driver’s license address.
The Miata Cruise-In Promo Reward Incentive can be combined with other public offers including APR/Cash incentives offers.
The Miata Cruise-In Promo Reward Incentive can be combined with the Mazda Military Incentive
The Miata Cruise-In Promo Reward Incentive can be combined with other private incentives and is stackable with other private offers (such as Loyalty).
The Miata Cruise-In Promo Reward Incentive has no cash value and must be applied within the purchase as a rebate or within the lease as a capital cost reduction.

Reporting Guidelines: The vehicle must be RDR’d correctly and the 16-digit Promo Code must be accurately entered through eMDCS RDR process for redemption.

Interpretation and Audit Rules:
Mazda reserves the right to inspect all dealership records during normal business hours and to disqualify any sales not made or reported in accordance with program rules. Mazda also reserves the right to charge the dealer for any and all of Mazda’s costs and employee expenses of auditing and for any and all payments to dealer if Mazda’s inspections reveal incorrect reporting or any failure by the dealer to follow program rules. Mazda may decide any questions of eligibility, or any other matter relating to the interpretation, scope, or application of its programs and any rule hereof, in its sole discretion and such decision shall be final and binding upon all dealers. Mazda also reserves the right to cancel, amend, or revoke the program at any time upon written notice.


Mazda Promo Code Program
Mazda North American Operations (MNAO) is pleased to support the Miatacon Program with a special
Customer Promo Code Bonus Cash Offer. This program will pay an additional Customer Promo Code Bonus Cash Offer on any NEW
25MY and 26MY Mazda vehicle sold and delivered within the program period with the valid Promotion Code.
Customer must present Valid Promotion Code to dealer at time of pur chase .

Program Name: 2025 Miatacon Promo Reward Incentive

Eligible Regions: All Active Mazda Dealers

Incentive: 2025 Miatacon Promo Reward on all new 25MY & 26MY Mazda vehicle s Excluding All CX -30
sold , delivered, and RDR’d (type “R”) during the program period.

Eligible Customers:  All new 25MY & 26MY Mazda vehicles Excluding All CX -30 purchased or leased for
Select c ustomers that have received the 2025 Miatacon Promo Reward (coupon ) by email and
have brought the coupon in at time of Purchase or Lease of a new 25MY & 26MY excluding All
CX -30 .

This offer is NOT transferable within household. -Only the customer who attended the 2025 SCCA Runoffs and completed the survey is eligible for the Promo Offer.

 
Eligible Vehicles
All Purchase d or Leased new 25MY & 26MY Mazda vehicles Excluding All CX -30
 
Ineligible Vehicles: 
This program does not include:

All 24MY or older vehicles All CX-30 Mazda Vehicles
Vehicles sold to the dealership RDR type "M"
RDR type "F" (Fleet) RDR type "I" (Insurance)
RDR type "C" (Commercial)
RDR type "L" (Mazda Service Loaner)
Any used vehicles, vehicles intended for export, and brokered units.

Program Applicability
This offer is not transferrable within household. Dealership must provide original coupon recipient’s Driver’s License and the address must match the customer’s driver’s license address.
The Miatacon Promo Reward Incentive can be combined with other public offers including APR/Cash incentives offers.
The Miatacon Promo Reward Incentive can be combined with the Mazda Military Incentive
The Miatacon Promo Reward Incentive can be combined with other private incentives and is stackable with other private offers (such as Loyalty).
The Miatacon Promo Reward Incentive has no cash value and must be applied within the purchase as a rebate or within the lease as a capital cost reduction.

Reporting Guidelines: The vehicle must be RDR’d correctly and the 16-digit Promo Code must be accurately entered through eMDCS RDR process for redemption.

Interpretation and Audit Rules:
Mazda reserves the right to inspect all dealership records during normal business hours and to disqualify any sales not made or reported in accordance with program rules. Mazda also reserves the right to charge the dealer for any and all of Mazda’s costs and employee expenses of auditing and for any and all payments to dealer if Mazda’s inspections reveal incorrect reporting or any failure by the dealer to follow program rules. Mazda may decide any questions of eligibility, or any other matter relating to the interpretation, scope, or application of its programs and any rule hereof, in its sole discretion and such decision shall be final and binding upon all dealers. Mazda also reserves the right to cancel, amend, or revoke the program at any time upon written notice.


MNAO Military Appreciation

Eligible Customers: People eligible for the Military Appreciation Incentive include active United States duty services 
members, reserves, retirees, or disabled veterans. Additionally, any service member within 2 years 
of separation qualifies with honorable discharge from one of the following United States branches: 
Air Force, Army, Navy, Marines, National Guard, Space Force, Coast Guard.

A Military Retiree is someone who has served at least 20 years in a United States Armed Force.

Family including spouse and children are eligible but must live at the same address. Transferable 
within household only.

Offer only available for purchases within the United States.

The name on the RDR has to match the name on the contract or lease agreement

There is a limit of TWO (2) purchases per person per year for the Military Appreciation Incentive.


Eligible Vehicles: All 23MY and Newer Mazda vehicles. Must be New (unused, unregistered and under 6,000 miles). 
Untitled dealer demonstrators under 6,000 miles.

Ineligible Vehicles:This program does NOT include:
All 22MY and older vehicles, F (Fleet), Insurance, Dealer Daily Rentals, Buy-Back Vehicles, 
Vehicles Intended for Export, Brokered Units, C, L, and P Code Units, vehicles sold to commercial 
entities.

Program Applicability: Military Appreciation incentive can be combined with other public offers including but not limited 
to customer cash back, MFS lease and APR incentives/offers, Mazda New Vehicle Purchase Plan (E-Plan 
and S-Plan).

Military Appreciation Incentive Program can only be combined with the National Mazda Loyalty 
program and one other Regional private incentive including but not limited to: Regional Conquest 
Programs or Regional Lease to Lease Loyalty Programs.

Military Appreciation incentive has no cash value and must be applied within the purchase or lease 
structure, as a capital cost reduction.



MNAO Military Appreciation

MODEL YEAR PAYOFF PROGRAM ANNOUCNEMENT 

Mazda North American Operations (MNAO) is pleased to announce the following Model Year Payoff program:

Eligible Vehicles:
All 2024MY MX-5 vehicles in all active Mazda dealership's inventory at the time
of the Model Year Payoff Date

Untitled 2024MY MX-5 dealer demonstrators under 6,000 miles.

Ineligible Vehicles:
All other 24MY and older vehicles. Fleet (RDR code F), Commercial (RDR code C), Dealer Service 
Loaner (RDR code L), Insurance, Buyback and Certified Pre­ Owned vehicles.

Special Notes:
This offer can not be combined with any Customer Cash, Dealer Engagement or Subvented Incentive programs. 

Model Year Payoff Program 

VEHICLES FOR CHANGE DONATION BONUS CASH PROGRAM

Eligible Dealers: 
Northeast Region

Eligible Vehicles:All NEW 2025 and 2026 Mazda vehicles sold, delivered, and RDR'd (type "R") during the program period.
Untitled 2025 Mazda dealer demonstrators under 6,000 miles.

Ineligible Vehicles:    All other MY vehicles. Any P-Code units. Fleet (RDR code F), Commercial 
(RDR code C), Dealer Service Loaner (RDR code L), Insurance, Buyback and Certified Pre-Owned 
vehicles.
Residency Restriction: Certain restrictions may apply based on DMV Registration ZIP Code.

Eligible Customers:   Customers donating a vehicle to Vehicles for Change. This offer IS 
transferrable within household.

Proof of Eligibility:    One copy of each of the following documents is required for redemption and 
must be kept in the sales jacket:

One copy of each of the following documents is required for redemption and must be kept in the 
sales jacket:

1. A copy of the current title
2. A copy of the purchaser's current driver's license.
3. A copy of the Vehicles for Change (VFC) donation receipt.
4. Must present proof of ownership of eligible vehicle.

For validation of transferred offer within household, customer must provide proof of residing at 
the same address. Current owner's vehicle must be titled/registered under their name on the title 
or registration and must match the name on the purchaser's current driver's license, or the address 
on the title or registration must match the address on the purchaser's current driver's license or 
other proof of residency (i.e. prior month's utility bill in name of purchaser at current address, 
current property tax bill in name of purchaser at current address). Copy of vehicle registration or 
official documentation.


Program Applicability:
•  Mazda Donation Bonus Cash can be combined with other public and private offers
including but not limited to customer cash back, lease and APR incentives / offers,
Military Appreciation, Loyalty Offer.
• Only one Donation Bonus Cash offer per vehicle sold is allowed.
•  Mazda Donation Bonus Cash incentive has no cash value and must be applied within the purchase or 
lease structure, as a capital cost reduction.


Reporting Guidelines:    All documentation MUST be submitted within 90 days of RDR date.

1. The vehicle must be RDR'd correctly when entered through eMDCS RDR process by selecting this 
program in the Customer Special Programs section.
2.  Send a copy of all required items to Mazda Program Headquarters and keep a copy of all required 
documentation in the sales jacket.
3. "Mazda Cash Back Rebate Form" must be filled out and the contract or buyer's order must be 
attached.
4. A copy of the purchaser's current driver's license and a copy of the current registration or 
title or qualifying document.
5. Owner's name on the RDR must either match the name on the certificate, or in the case of 
transfer of the certificate, to an eligible member residing at the same address. A certificate may 
be transferred only once.



Vehicles For Change Donation Bonus Cash Program

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Mazda MX-5 Miata Club Manual 2025

Lease or Buy a MAZDA MX-5 MIATA in New York, NY (matched 1)

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Mazda MX-5 Miata Club Manual 2025

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