Mercedes-Benz

18" twin 5-spoke AERO wheels

MB-Tex upholstery

Active Parking Assist with PARKTRONIC

fingerprint scanner

heated steering wheel

SiriusXM trial subscription

star pattern trim

hands-free access

heated seats

heated washer system

ambient lighting

KEYLESS-GO

wireless charging

wheel locking bolts

all-weather mats

exclusive package

KEYLESS-GO comfort package

PARKTRONIC parking package with active park assist

winter package

exclusive trim package

all-season tires

MOE tires (extended mobility)

2.0L I-4 turbo engine

Mercedes-Benz User Experience (MBUX) radio

front power comfort seats

8-speed dual clutch transmission (DCT)

235/55R18 tires

Polar White

4MATIC

GLA 250

Individual

MIB- Mercedes Incentive Bonus Cash

-Amounts on select Vehicles
-Please reference the 'Programs and Offers' pages of thisdocument for full details

Dealerships must report sales through NetStar DDR by selecting either the sales program “MIB - Non MBFS” or “MIB – MBFS” depending on sale type by the end of the program retail period.

Please review your DDR’s prior to month-end to ensure they are all reported under either “MIB - Non MBFS” or “MIB – MBFS” sales type. You are now able to cancel DDR’s on the retail close. Vehicles retailed under the wrong sales type will not be eligible for other offers.

Any non-compliance with the Rules by the Dealership may result in the recovery by chargeback or otherwise of discounts paid, or incurred as obligation, under the Program, by Mercedes-Benz USA, LLC from the Dealership.


Mercedes Incentive Bonus Non-MBFS


Ally Lease to Retail Dealer Payment Program

Ally is pleased to announce a Lease to Retail Dealer Payment Program for dealers submitting Lease to Retail contracts to Ally.
When an Ally SmartLease customer exercises their option to purchase their vehicle and finances it through Ally the dealer will receive a cash bonus!

Eligible Dealers: All Automotive Dealers in All States

Eligible Transactions
- Used Standard Rate Retail Transactions
- Lease to Retail transactions Only
- The Lessee must purchase the vehicle they originally leased

Payment Details
- Ally will provide a cash bonus Lease to Retail payment when a lessee/co-lessee exercises their purchasing option and finances through Ally
- The payment is applicable to the dealers' state in which the transaction is completed
- The payment will be paid via the monthly Statement of Dealer Transactions (SDT)
- The payment is payable in addition to Minimum Participation and standard rate-based Dealer Finance Income and is not subject to chargebacks

Dealers must select 'Lease to Retail' in RouteOne and Dealertrack when submitting the Lease to Retail application to Ally.

Important Notes:
- This program is compatible with all other Ally promotions in the market
- Documentary, administrative and unofficial fees are prohibited any time an Ally lessee exercises the purchase option
- Dealer finance income may not exceed applicable Ally limits or amounts limited by state law



Ally Lease to Retail Dealer Payment Program


MBUSA Fleet Incentive Enhancement

Program forms are being updated to reflect this enhancement.
If a customer’s form is not current, the updated incentive may be written in by the selling dealer. 
MSS will reimburse your dealership the enhanced fleet incentive after the fleet DDR is submitted. 
These incentives may not be applied retroactively to cars already DDR’d.

Prior to finalizing the transaction, please verify program compatibility by referencing the monthly Compatibility Matrix, AND check the validity of the Control Number in NetStar using the ‘Control Number Inquiry Screen’.
Fleet Programs are not eligible for use with Brokers. Broker involvement will result in audit failure and chargeback.
Strict adherence to program guidelines will ensure the ongoing security and integrity of our programs. 
Inquiries can be directed to your National Account Manager or the Fleet Operations Department at (866) 628-7232.







MBUSA Star Access Program MBFS Finance

MBUSA Star Access Program MBFS Lease

MBUSA Star Access Program Non-MBFS

Mercedes-Benz Upgrade Certificate program
MBUSA is pleased to announce the Mercedes-Benz Upgrade Certificate program. This program provides a limited number of Upgrade Certificates, which are intended to help in the conquesting of owners of competitive make vehicles. Please utilize these certificates strategically to help provide a payment advantage for new conquest customers.

Offer Details
• Eligible for any new or ExCVP DDRs (using new car programs) of MY/Classes in the table above.
• Offer only valid for named recipients or member of the same household. Offer may not be transferred.
• Limited to one certificate per purchase/lease.
• To receive the incentive, dealers must complete BOTH of the following steps:
o Input the Event Code (799235) and the GAP Certification Code at the time of DDR
o Submit a picture of the eligible competitive registration as an MSS Inquiry
• Exclusions apply, see the program matrix for compatibility.

Customer Eligibility
• Customers must have a current registration (MY22 or newer) from one of the following brands: Tesla, BMW, Land Rover, Lexus, Audi, Porsche, Cadillac, Volvo, Rivian, Lucid, Jaguar, Polestar.
• Dealer must include a copy of the competitive make Registration (named recipient or same address listed) in the deal jacket to ensure payment.
• Customers do not have to trade in their vehicle to qualify.
• Eligible household members must reside in the same household as the qualifying customer. Credit is non-transferable to other family members or friends outside the household.

Upgrade Certificate Process
• Dealers will receive a limited number of Mercedes-Benz “Upgrade Certificates” for the sales month. These will be provided by your Sales Operations Manager (SOM) in the form of GAP Certification Codes to be submitted with the DDR.

Dealer Validation and Redemption Process:
To redeem the Mercedes-Benz Upgrade Certificate offer, please use the following steps:
1. At the time of DDR, enter the Event Code: 799235
2. At the time of DDR, enter one of the GAP Certification Codes provided by your SOM. Each GAP Certification Code may be used only once.
3. Click “Validate” – This validates that the GAP Certification Code is valid and has not already been used.
4. Proceed with the DDR and any other applicable programs as per standard process. The applicable incentive amount from the chart on the prior page will be paid out following the submission of a valid GAP Certification Code and Event Code.
5. IMPORTANT: Following the DDR submission, you must submit a legible scanned copy or picture of the eligible competitive registration (eligible Make, and MY22 or newer) via the MSS Inquiry function. The attachment of the eligible competitive registration should be submitted in MSS by the end of the retail month. An additional 2 days’ grace period will be granted for vehicles DDR’d at the end of the month. For example, if you DDR a vehicle on December 1st 2025 (the last day of the November retail period), you may still submit the competitive registration through December 3rd 2025. Any vehicles that do not have a copy of the eligible competitive registration submitted by the 2nd day of the following retail month will have the Mercedes-Benz Upgrade Certificate incentive charged back.
6. Following the DDR and submission of registration, the customer name, registration, and address will be validated by MBUSA. Please ensure that either the customer’s name or address submitted at the time of DDR matches the customer who received the Upgrade Certificate offer. If the name and address do not match, the MB “Upgrade Certificate” will be charged back via MSS.

Mercedes-Benz Upgrade Certificate Program

music streaming

leather upholstery

Panoramic sliding sunroof

advanced sound system

TIREFIT

body color roof spoiler

first aid kit

sun and sound package

AMG line lite

natural grain black linden wood trim

235/45R20 tires

summer tires

20" AMG multi-spoke black wheels

Mountain Grey Metallic

illuminated star pattern trim

sport seats with separate headrests

AMG line

AMG night package

multifunction sport steering wheel

night package

19" AMG twin 5-spoke wheels with black accents

TBD axle ratio

TBD GVWR

AMG floor mats

sport brake system

Cirrus Silver Metallic

Mercedes Incentive Bonus MBFS Finance

Mercedes Incentive Bonus MBFS Lease


Mercedes-Benz Dealer Employee One Plus (DE1+) Program

The Dealership Employee One Plus (DE1+) Vehicle Program provides you, the dealership employee, an opportunity to purchase or lease up to two (2) vehicles per sales year at a very special price. These exciting offers are possible by combining the current incentives below and a suggested dealer contribution, which are valid until the end of each offer period.
*Any dealership employee is eligible for DE1+ provided that the dealership management elects to participate. This program is for eligible employees only, not for family and friends.
Participation in the Dealership Employee One Plus (DE1+) is highly encouraged to provide a valuable dealership employee benefit but is ultimately at the discretion of the dealership.
If there is no incentive available for the DE1+ Sales Program, the Dealership cannot retail the vehicle using the sales program in order to get the reduced acquisition fee.

Eligibility
To be eligible, the dealership employee must be on the Dealer Personnel Maintenance database, and have completed SOE required courses and Take Ten. The website will verify employee eligibility. Dealers should contact their Sales Operations Manager if there are enrollment issues.
Eligible dealership employee is entitled to two control numbers per calendar (sales) year for use toward the purchase or lease of a new vehicle in the DE1+ program. Control numbers requested for DE1+ are solely for the dealership employee.

Process
To obtain a DE1+ control number, go to the “Get a Control Number” tab on the MENU drop down. Enter MB ID, email address, VIN or PO# (not a required field), purchaser/lessee name and relationship to dealership employee. An email will systemically generate the DE1+ Claim Form which contains the control number.
Once the information above is submitted, a DE1+ control number will be returned on a Claim Form.
Dealership reports sale through NetStar DDR by selecting Sales Program “Dealer Employee Sale.” For DE1+, CAN number 021415 must be used with the 10-digit DE1+ Control number to receive the appropriate incentive.
Dealer must retain the completed DE1+ Claim Form in the sales file, along with a copy of the DDR showing entry of the control number and documentation showing the discounted price.
The Mercedes-Benz dealer performance bonus will be paid on these units quarterly.

MBUSA reserves the right to offer the DE1+ Program to non-qualifying individuals that it determines in its sole business discretion should participate in the DE1+ Program and such individuals will abide by all other terms and conditions set forth herein.
All questions or disputes relating to the eligibility of employees, vehicles, payments or other elements of this program shall be disposed of at the sole discretion of Mercedes-Benz USA, LLC, whose decision in such matters shall be final.
Mercedes-Benz USA, LLC, may, at any time, upon written notice to dealers, cancel, amend or modify these programs.

Mercedes Dealer Employee 1+

adjustable 2nd row seat

MB-Tex upholstery with microfiber Inserts

credit code

MB navigation

MBUX augmented reality for navigation

door sills with Mercedes-Benz lettering

Cosmos Black Metallic

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Lease or Buy a MERCEDES-BENZ GLA (matched 4)

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Mercedes-Benz GLA GLA 250 4MATIC SUV 2025

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