Toyota

4Runner

gloss black roof rail cross bars

interior D-pillar cargo lights

retractable black cargo cover

rear TOYOTA bronze badge inserts

4runner all weather floor mats

SofTex seat trim

Intelligent Inside Rear View Mirror

50 state emissions

front and rear molded black 4Runner mudguards

moonroof

TRD offroad premium

2.4L 4-cylinder turbocharged i-FORCE engine

14" audio radio

heated and ventilated front bucket seats

8-speed automatic transmission

265/70R18 tires

18" matte-black painted wheels

black front emblem badge overlay

Heritage Blue

Sport Utility

TRD Off Road Premium

Individual

Toyota Financial Services (TFS), in partnership with Toyota Motor North America (TMNA), is pleased to announce the New York Region 2026 Q1 Toyota Lease Loyalty Program!

Certificates will be issued with a unique offer ID/certificate number LOY-Q126-xxxxxx
• List of eligible customers with a unique offer ID/certificate number will be loaded in Signal.
• Rebate offer is transferable within the same household. Limit one (1) certificate per transaction.
• Please note that the offer(s) available is what is in market at the time of sale and for vehicles delivered out of dealer ground stock inventory. Toyota does not guarantee past or future incentives.

As long as the customer has a valid 2026 Q1 Toyota Lease Loyalty Certificate or e-mail version of the certificate the offer must be honored.
The customer is assigned a unique customer offer ID/certificate number and is eligible as long as it has not been redeemed or expired.
Please review the attached program guidelines for complete details. Should you have any additional questions concerning customer eligibility or contract questions, 
please contact your ASM at your designated TFS Experience Center (EC). 

Eligible maturities: Camry (G/HV), Corolla (G/HB/HV), Rav4 (G/HV excluding Prime/PHEV), Highlander (G/HV), Tacoma (G/HV), C-HR, Avalon (G/HV), Venza maturities

Toyota Financial Services

2026 Toyota Lease Loyalty Program - Lease - NY

2026 Toyota Lease Loyalty Program - Retail - NY


Eligible Vehicles
All New* Toyota vehicles, including untitled dealer demonstrators with 20,000 miles or less. (Note: 
Toyota Certified Used Vehicle (TCUV) are not eligible for the College Rebate Program)
*New and unlicensed non-J carried in dealership ground stock inventory that are sold and reported 
(RDR'd) to the ultimate consumer during the program period and registered with the appropriate 
state motor vehicle department.

Eligible Dealers
All participating Toyota dealers are eligible, excluding Toyota dealers in SET states and all 
Way360 dealers.

Customer Eligibility

To obtain the College Rebate benefits the customer must be (1) currently enrolled in an eligible 
degree program or be a graduate from an eligible school within the current Incentive period or 
within the two years prior* to the incentive period start date (2) provide proof of eligible degree 
status (3) provide proof of graduation all as defined below:
•  Eligible School/Degree Programs: An “eligible school” is an accredited school in the 50 United 
States, U.S. Virgin Islands or Puerto Rico. An “eligible degree” is defined as one of the following 
from/with an eligible school:
o A four-year undergraduate degree from a college, university or a registered nursing program; or
o A two-year associate or undergraduate degree from a community college, junior college or 
technical college or university; or
o A graduate degree or current enrollment in a graduate school degree program.

*Two Year example: Current Incentive period start date is January 6, 2026; customer must be 
enrolled or graduated within the PRIOR two years: January 6, 2024–January 5, 2026. Customer may 
also be enrolled or graduate within the CURRENT incentive period (January 6, 2026–February 2, 
2026).

•  Eligible Degree Status:
o Current enrollment in an undergraduate or graduate school degree program from an eligible school; 
or
o Have already obtained an eligible degree from an eligible school within two years (as defined 
above).
Updated Process: Eligibility verification requirements:
•  The customer MUST create an ID.me account and complete the verification process themselves. The 
QR Code on the left will take the customer to the ID.me+ shop page.
•  DO NOT use the dealer/dealer associate email address to “help” the customer create the account. 
ID.me will detect these accounts and they will be suspended and flagged as “potentially 
fraudulent”. This may also cause the customer to not be able to verify their identity through 
ID.me.
•  If the customer fails verification, creating another account WILL NOT solve the issue and will 
only further complicate the process. The car buyer should contact ID.me Member Support for 
assistance.
•  ID.me is unable to discuss customer account information with the dealer. The customer will need 
to contact ID.me directly for issues.
•  ID.me support can be reached by emailing help@id.me or via chat at 
https://help.id.me/hc/en-us/requests/new.
•  ID.me Support Team is available to the customer 24 hours a day, 7 days a week and is best 
equipped to handle issues involving ID.me registration and verification.

To qualify for financing customer must also:
1.  At contract signing, furnish verifiable proof of present employment or proof of future 
employment, which will begin within 120 days of credit approval, with a salary sufficient to cover 
ordinary living expenses and vehicle payments; and
2.  Be approved for credit, and finance “the Vehicle” through a participating Dealer and Toyota 
Financial Services (TFS). During the last 24 months, all obligations on your credit report must 
have been paid within 60 days of the due date, and your credit report must not show more than 
$1,000 in total charge-offs.
3.  To receive the College Rebate benefits, the signer or co-signer must meet all the College 
Rebate qualifications.

Program Compatibility
Program Compatibility
The Toyota College Rebate Program is compatible with other special/subvened programs when the 
special/subvened program parameters permit the compatibility (please refer to your subvened program 
announcement for more details).
• Retail: Compatible with all standard features except the Military Rebate Program, Global Finance 
Pilot Program and Lease- End Refinancing Program.
• Lease: Compatible with all standard features except the Military Rebate Program and Global 
Finance Pilot Program.
Please also Note:
• One rebate per transaction/contract.
• Rebates are only available on contracts that are booked with TFS.

 Maximum Terms 
Retail contracts: up to 84 Months*
Lease contracts: up to 60 Months*
 *Except where subvened offers are available, eligible tiers and terms apply. 

Eligible Tiers/ Program Rate
Tier 1+ through Tier 7*
*Except where subvened offers are available, eligible tiers and terms apply.
Eligible College Rebate Finance contracts for this program receive a Tier 1 rate/RCF (or better) if 
they qualify.

Dealer Participation
Dealer participation eligibility is driven by program rate type (standard or subvened and retail or lease). Please refer to the applicable rate letter for full participation eligibility details.

Minimum Reserve (Retail)/ Flat Fee (Lease)
See Minimum Reserve/Flat Fee schedules on rate letters and subvention announcements for further 
details.

New: Rebate Reimbursement
Rebate reimbursement for the College Rebate offer will be processed by TMNA (HQ):
1.  College Graduate Rebate MUST be selected in RouteOne (see RouteOne/eContracting Instructions 
below)
2.  Properly disclose the rebate on the Lease/Retail Agreement. The Rebate must be applied towards 
either Amount Due at Lease Signing or Capitalized Cost Reduction on a TFS lease agreement, or 
towards the down-payment on a TFS retail contract.
3.  Dealer submits the Incentive Application (IA) and RDR via Dealer Daily.
4. An eligible contract is booked by TFS.
5.  The retail date on the RDR and Contract date must be within the incentive period.
•  Reimbursements will be done through the iPlus system – via ACH or check (depending on what the 
dealer is signed up for).
•  Payments will be processed weekly and available to reconcile via Incentive Status Portal on 
Dealer Daily.
Note: Not selecting College Grad in RouteOne will result in non-payment.

Rebate Payment Inquiries/ Challenges/ ID.me
Direct payment inquiries to Toyota Incentive Support*:
•  Issues encountered on the rebate reimbursement should be directed to: 
toyota_incentive_support@toyota.com
•  1-800-825-3837
•  Monday – Friday, 8:00 am – 6:00 pm CST
Examples of challenges/Inquiries include:
•  Dealer followed reimbursement process but has not received payment.
•  Dealer is not clear why the reimbursement was rejected.
•  Dealer failed to select College Graduate in the “Subjective Program” field, and the
contract has booked.

Dealer must submit challenge to toyota_incentive_support@toyota.com with the following 
documentation:
•  Completed and signed Incentive Acknowledgement form
•  TFS contract/sales agreement showing the rebate applied to the sale
•  Vehicle registration/application for registration/MCO

ID.me:
•  ID.me only facilitates the account creation and verification process that is used to determine 
eligibility for payment.
•  The customer must agree to share data with Toyota.
•  ID.me is unable to discuss customer account information with the dealer. The customer will need 
to contact ID.me directly for issues.
•  ID.me support can be reached by:
o Emailing help@id.me or
o Via chat at https://help.id.me/hc/en-us/requests/new
•  24 hours a day, 7 days a week
•  ID.me is best equipped to handle issues involving ID.me registration and verification.


Toyota College Rebate-NAT

Eligible Vehicles
All New* Toyota vehicles, including untitled dealer demonstrators with 20,000 miles or less.
(Note: Toyota Certified Used Vehicle (TCUV) are not eligible for the Military Rebate Program)
*New and unlicensed non-J carried in dealership ground stock inventory that are sold and reported (RDR'd) to the ultimate consumer during the program period and registered with the appropriate state motor vehicle department.

Eligible Dealers
All participating Toyota dealers are eligible, excluding Toyota dealers in CAT and SET states and 
all Way360 dealers.

Customer Eligibility
Applicant or Co-Applicant must be:
•  Be credit approved by TFS.
•  In current active-duty status in the U.S. Military (Navy, Army, Air Force, Marines, National 
Guard, Coast Guard and active Reserve); OR
•  U.S. Military inactive reserves (i.e., Ready Reserves) that are part of the Individual Ready 
Reserve, Selected Reserve and Inactive National Guard; OR
•  An honorably discharged veteran of the U.S. Military within two calendar years of their 
discharge date; OR
•  A retired U.S. Military veteran, regardless of the date of separation from active service; 
OR
•  A spouse/surviving spouse and dependents of an eligible U.S. Military personnel (including Gold 
Star Family Members).
•  Goldstar family members are family members of a fallen hero(s) and are also considered as family 
members eligible for this program.

Updated Process: Eligibility verification requirements
•  The customer MUST create an ID.me account and complete the verification process themselves. The 
QR code on the left will take the customer to the ID.me + Toyota shop page.
•  DO NOT use the dealer/dealer associate email address to “help” the customer create the account. 
ID.me will detect these accounts and they will be suspended and flagged as “potentially 
fraudulent”. This may also cause the customer to not be able to verify their identity through 
ID.me.
•  If the customer fails verification, creating another account WILL NOT solve the issue and will 
only further complicate the process. The car buyer should contact ID.me Member Support for 
assistance.
•  ID.me is unable to discuss customer account information with the dealer. The customer will need 
to contact ID.me directly for issues.
•  ID.me support can be reached by emailing help@id.me or via chat at 
https://help.id.me/hc/en-us/requests/new
•  ID.me Support Team is available to the customer 24 hours a day, 7 days a week and is best 
equipped to handle issues involving ID.me registration and verification

Maximum Terms
Retail contracts: up to 84 Months* Lease contracts: up to 60 Months*

*Except where subvened offers are available, eligible tiers and terms apply.

Eligible Tiers

Tier 1+ through Tier 7*

*Except where subvened offers are available, eligible tiers and terms apply.

There is no minimum Tier application for this program (FICO score determines Tier for this 
program).


Dealer Participation
Dealer participation eligibility is driven by program rate type (standard or subvened and retail or 
lease). Please refer to the applicable rate letter for full participation eligibility details.


Minimum
Reserve (Retail) /
 Flat Fee (Lease) 
See Minimum Reserve/Flat Fee schedules on rate letters and subvention announcements for further 
details.

Program Compatibility
Program Compatibility
The Toyota Military Rebate Program is compatible with other special/subvened programs when the 
special/subvened program parameters permit the compatibility (please refer to your subvened program 
announcement for more details).

•  Retail: Compatible with all standard features except the College Rebate/Finance Program and 
Lease-End Refinancing Program.

•  Lease: Compatible with all standard features except the College Rebate/Finance Program.


Please also Note:
• One rebate per transaction/contract.
• Rebates are only available on contracts that are booked with TFS


New: Rebate Reimbursement
Rebate reimbursement for the Military Rebate offer will be processed by TMNA (HQ):
1.  Military Rebate MUST be selected in RouteOne (see RouteOne/eContracting Instructions below)
2.  Properly disclose the rebate on the Lease/Retail Agreement. The Toyota Rebate must be applied 
towards either Amount Due at Lease Signing or Capitalized Cost Reduction on a TFS lease agreement, 
or towards the down-payment on a TFS retail contract.
3.  Dealer submits the Incentive Application (IA) and RDR via Dealer Daily.
4. An eligible contract is booked by TFS.
5.  The retail date on the RDR and Contract date must be within the incentive period.
•  Reimbursements will be done through the iPlus system – via ACH or check (depending on what the 
dealer is signed up for).
•  Payments will be processed weekly and available to reconcile via Incentive Status Portal on 
Dealer Daily.

Note: Not selecting Military in RouteOne will result in non-payment.


Rebate Payment Inquiries/ Challenges/ ID.me
Direct payment inquiries to Toyota Incentive Support*:
•  Issues encountered on the rebate reimbursement should be directed to: 
toyota_incentive_support@toyota.com
•  1-800-825-3837
•  Monday – Friday, 8:00 am – 6:00 pm CST

Examples of challenges/Inquiries include:
•  Dealer followed reimbursement process but has not received payment.
•  Dealer is not clear why the reimbursement was rejected.
•  Dealer failed to select Military in the “Subjective Program” field, and the contract 
has
booked.

Dealer must submit challenge to toyota_incentive_support@toyota.com with the following 
documentation:
•  Completed and signed Incentive Acknowledgement form
•  TFS contract/sales agreement showing the rebate applied to the sale
•  Vehicle registration/application for registration/MCO

ID.me:
•  ID.me only facilitates the account creation and military verification process that is used to 
determine eligibility for payment.
•  The customer must agree to share data with Toyota.
•  ID.me is unable to discuss customer account information with the dealer. The customer will need 
to contact ID.me directly for issues.
•  ID.me support can be reached by:
o Emailing help@id.me or
o Via chat at https://help.id.me/hc/en-us/requests/new
•  24 hours a day, 7 days a week
•  ID.me is best equipped to handle issues involving ID.me registration and verification.

Toyota Military Rebate-NAT

front illuminated dark chrome badge

TRD panel drop in air filter

cat back TRD exhaust upgrade

front red tow hooks upgrade

hood rear and door topo black graphics

4runner all weather cargo tray

Underground

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