Volkswagen

Atlas Cross Sport

18" 5-spoke 2-tone machined alloy wheels

auto-dimming rearview mirror

8-speed automatic transmission with Tiptronic

2.0L TSI I-4 DOHC 16-valve turbocharged engine

MIB3 composition media AM/FM/HD radio

heated and actively ventilated front seats

4-wheel independent suspension

perforated V-Tex leatherette seating surfaces

18" all-season tires

Mountain Lake Blue

4MOTION

2.0T SE

Individual

Retail Customer Bonus

A bonus will be provided towards the purchase or lease of an eligible model.
1. Program Administration: Volkswagen will pay a customer bonus towards the lease or purchase of select new and unused Volkswagens
outlined below.
a. The Bonus may be used in conjunction with VWFS’ Standard Rate, outside financing or cash purchases.
b. The Bonus cannot be used in conjunction with VWFS Special APR or Special Lease programs.
c. It is the dealer’s responsibility to ensure the customer receives the benefit of the bonus by disclosing the incentive on the sales
agreement.
d. A customer claim form has been included. It does not need to be submitted for payment and must be kept in the deal jacket in
case an audit occurs.
Note: As VWFS makes special APR rates for Puerto Rico dealers through Popular Auto, Puerto Rico customers may select between
subvented APR rates through Popular Auto or the Retail Customer Bonus.
2. Eligible Vehicles: New, unused Volkswagen models as outlined in bulletin.
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are eligible when using
Standard Used/CPO rates only. KOS 6 & 9 will be paid upon VWFS contract data validation or 15 days after the sales month.
4. Eligible Finance Type: 4 – Cash/Non-VWFS, 5 – Standard Rate VWFS
5. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA Programs.
b. This bonus is not compatible with the following programs: Fleet Program (KOS 5) and Dealership Sale Program


Retail Customer Bonus


Ally Lease to Retail Dealer Payment Program

Ally is pleased to announce a Lease to Retail Dealer Payment Program for dealers submitting Lease to Retail contracts to Ally.
When an Ally SmartLease customer exercises their option to purchase their vehicle and finances it through Ally the dealer will receive a cash bonus!

Eligible Dealers: All Automotive Dealers in All States

Eligible Transactions
- Used Standard Rate Retail Transactions
- Lease to Retail transactions Only
- The Lessee must purchase the vehicle they originally leased

Payment Details
- Ally will provide a cash bonus Lease to Retail payment when a lessee/co-lessee exercises their purchasing option and finances through Ally
- The payment is applicable to the dealers' state in which the transaction is completed
- The payment will be paid via the monthly Statement of Dealer Transactions (SDT)
- The payment is payable in addition to Minimum Participation and standard rate-based Dealer Finance Income and is not subject to chargebacks

Dealers must select 'Lease to Retail' in RouteOne and Dealertrack when submitting the Lease to Retail application to Ally.

Important Notes:
- This program is compatible with all other Ally promotions in the market
- Documentary, administrative and unofficial fees are prohibited any time an Ally lessee exercises the purchase option
- Dealer finance income may not exceed applicable Ally limits or amounts limited by state law



Ally Lease to Retail Dealer Payment Program

College Graduate Bonus

The program will pay a College Graduate bonus as outlined below.

1. Program Administration: The customer must provide proof of eligibility and supporting documents to the dealer at the time of sale
and it is the dealer’s responsibility to ensure the customer receives the benefit. Upon proper reporting and claim submission according
to program rules, the dealer will be paid.
a. The dealer must itemize the bonus separately from all other applicable incentives on the sales agreement.
b. Only one bonus is applicable per VIN.
c. Customer is eligible for the program benefit once per degree.

2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
New, unused VW models (excludes Golf R, ID. Buzz)

3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 not eligible.

4. Customer Eligibility: Customer must be within six months of graduation or have graduated no more than 24 months prior to the date
of sale, from a 2- or 4-year accredited U.S. or Canadian college or university with one of the following degrees:
a. Associate’s, Bachelor’s, Master’s, Doctoral, Nursing degree (RN or LPN)

5. Proof of Eligibility (examples below)
a. Copy of Degree or Transcript
b. Applicant must provide school name, address, and registrar’s phone number to allow for direct verification of enrollment or
graduation. Dealers should also verify legitimacy of school before providing documentation to VW.

6. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is compatible with the following programs: Contractor, Dealer Employee Purchase Program. Volkswagen Experience
Bonus, Friends & Family, Partner.
c. This bonus is not compatible with the following programs: Dealership Sale Program & Fleet

7. Claim Submission Requirements: After reporting the sale, the dealer must submit all required documents without errors/missing
documents, through the Incentives Management Console, no later than the end of the following month after the sales month the
vehicle is delivered (i.e. a January sale must be done by the end of February)
a. Claim Form: Completed with customer signature
b. Proof of Eligibility (as noted above)
c. Sales Agreement: Validates if the College Graduate is on the sales contract.
d. IMPORTANT: Please redact, any sensitive personally identifiable information before submitting any documents. Sensitive
personally identifiable information is defined by federal and state law, and could include, generally, but is not limited to: social
security numbers, passports, drivers’ license numbers, or other government identification numbers; credit card or other financial
account information, including but not limited to information controlled under the Gramm Leach Bliley Act; voter registration
information; citizenship, national origin, or immigration status; dates of birth; medical history or other health information; race or
ethnicity; sexual orientation; status as transgender or non-binary; political opinions or religious beliefs; status as victim of a crime;
or information about a child under age 16.

College Graduate Program

Volkswagen Friends and Family Program

The program encourages sales to Friends & Family members of VWGoA employees and entitles certificate holders
to purchase units at dealer invoice less $500 and combinable with other retail programs.
The program encourages sales to Friends & Family members of VWGoA employees and entitles certificate holders
to purchase units at dealer invoice less $500 and combinable with other retail programs.
1. Program Administration: The customer must present their Friends & Family certificate the dealer at the time of sale and it is the
dealer’s responsibility to ensure the customer receives the benefit. Upon proper reporting and claim submission according to program
rules, the dealer will be paid.
a. The dealer has final discretion on whether to sell a vehicle under the program.
b. VWoA has posted restrictions and exclusions on www.vwpartnerprogram.com to notify customers in advance.
c. Only the certificate addressee or family members that reside in the same household as the addressee are eligible.
2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
Model Bonus
New, unused VW models
(excludes Golf R & ID. Buzz)
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are not eligible.
4. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash)
b. This bonus is not compatible with the following programs: Volkswagen Experience Bonus, Dealership Employee Purchase
Program, Partner, Dealership Sale Program and Fleet.
5. Claim Submission Requirements: After reporting the sale, the dealer must submit all required documents without errors/missing
documents, through the Incentives Management Console, no later than the end of the following month after the sales month the
vehicle is delivered (i.e. a January sale must be done by the end of February)
a. Friends & Family Certificate
b. Proof of Residency (if necessary): If the purchaser is not the recipient listed on the Friends & Family certificate, the dealer must
validate that the purchaser resides in the same household.
c. IMPORTANT: Please redact any sensitive personally identifiable information before submitting any documents. Sensitive
personally identifiable information is defined by federal and state law, and could include, generally, but is not limited to: social
security numbers, passports, drivers’ license numbers, or other government identification numbers; credit card or other financial
account information, including but not limited to information controlled under the Gramm Leach Bliley Act; voter registration
information; citizenship, national origin, or immigration status; dates of birth; medical history or other health information; race or
ethnicity; sexual orientation; status as transgender or non-binary; political opinions or religious beliefs; status as victim of a crime;
or information about a child under age 16.
6. VWGoA Employee Terms & Conditions:
a. VWGoA employees must accurately state who the certificate is for under the “Requested For” field.
b. VWGoA employees are limited to five (5) certificate print outs per month, totaling sixty (60) per year.
c. VWGoA employees are prohibited from accepting any form of compensation from Volkswagen Dealerships, anyone connected
with the dealership or any Friends & Family participant for sponsoring Friends & Family Purchases. This includes cash payment or
free or heavily discounted services, parts or accessories.
d. VWGoA employees are prohibited from giving a dealer permission to use their employee information for the dealer to sponsor
Friends & Family purchases.
e. The solicitation or acceptance of money, items of value or discounts from the Friends & Family price as defined in this document
from a dealer or anyone connected with or acting on behalf of the dealer in connection with the purchase of the vehicle under this
program is prohibited.
f. Any abuse or violation of this policy, the Friends & Family benefits or falsification of Friends & Family claim may result in
disciplinary action.

Friends & Family Program

Military, Veterans & First Responders Program

1. Program Administration: The customer must provide proof of eligibility and supporting documents to the dealer at the time of sale
and it is the dealer’s responsibility to ensure the customer receives the benefit. Upon proper reporting and claim submission according
to program rules, the dealer will be paid.
a. The dealer must itemize the bonus separately from all other applicable incentives on the sales agreement.
b. The reported date must be within the same sales month as the delivery date.
c. Only one bonus is applicable per VIN.
d. Customers are eligible to purchase or lease up to two (2) vehicles per year through this program

2. Eligible Vehicles: New, unused Volkswagen models that are eligible.

3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are eligible.

4. Customer Eligibility: The Military/First Responders, their family household members, and Overseas Military Sales Corporation (OMSC)
a. Military
i. Active Duty U.S. Military (Army, Navy, Air Force, Marines, National Guard, Coast Guard, and Active Reserve)
ii. U.S. Military Veterans (within 24 months of active duty): Someone who has served in active military and has been discharged
or released under conditions other than dishonorable
iii. U.S. Military Retirees: A former member of the military that has served 20 or more years.
b. Active First Responders: Police Officer, Sheriff/Sheriff’s Deputy, Correctional Officer, State Trooper, Federal Law Enforcement
Officer, Firefighter (career or volunteer), EMT, Paramedics, 911 Dispatcher/Operator
Ineligible Occupations: Retired First Responders, Registered Nurse, Ski Patrol, Community Emergency Response Team (CERT)
members, Volunteers in Police Service (VIPS), Search and Rescue, Emergency Management Volunteers.

5. Proof of Eligibility - Military
a. Leave and Earnings Statement (LES) – Can be photocopied and submitted
b. Form DD-214 Veteran documentation
c. Veterans must provide official documentation that verifies active duty within 24 months. This is commonly verified with LES.

6. Proof of Eligibility – First Responder: Department-issued ID (proving active employment). Certification documents will not be
accepted.

7. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is compatible with the following programs: Auto Show, College Graduate, Contractor, Partner, Dealer Employee
Purchase Programs and future loyalty/conquest programs.
c. This bonus is not compatible with the following programs: Dealership Sale Program & Fleet

8. Claim Submission Requirements: After reporting the sale, the dealer submits the following documents through the Incentives
Management Console no later than 90 days after the sales month which the vehicle is delivered:
a. Claim Form: Completed with customer signature
b. Proof of Eligibility (as noted above)
c. Proof of Residency (if necessary): If the purchaser is not eligible, the dealer must validate that the purchaser resides in the same
household as the Military/First Responder personnel.
d. IMPORTANT: Please do not submit a US Military ID. We will not accept them as proof of eligibility. In addition, please redact, any
sensitive personally identifiable information before submitting any documents. Sensitive personally identifiable information is
defined by federal and state law, and could include, generally, but is not limited to: social security numbers, passports, drivers’
license numbers, other government identification numbers, credit card or other financial account information controlled under the
Gramm Leach Bliley Act, voter registration information, citizenship or immigration status, dates of birth, medical history or health
information, race, ethnicity, sexual orientation, political opinions or religious beliefs, or information about a child under age 13.


Military, Veterans & First Responders Program

Volkswagen Experience Code Bonus

1. Program Administration: The customer must present their bonus code email or provide the bonus code to the dealer at the time of
sale and it is the dealer’s responsibility to ensure the customer receives the benefit of the bonus by disclosing the incentive on the
sales agreement. Upon proper reporting and claim submission according to program rules, the dealer will be paid.
a. Only the certificate addressee or family members that reside in the same household as the addressee are eligible.
b. Each Volkswagen Experience Bonus Code has a pre-determined expiration date that gives each recipient approximately 90 days to
redeem.
c. To support the intent of this customer bonus, each claim will be reviewed against our original email campaign data as well.
2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
Model Bonus
New, unused VW models
(excludes Golf R & ID. Buzz)
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are not eligible.
4. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is not compatible with the following programs: Dealership Employee Purchase Program, Friends & Family, Partner,
Dealership Sale Program, and Fleet.
5. Claim Submission Requirements: After reporting the sale, the dealer must submit all required documents without errors/missing
documents, through the Incentives Management Console, no later than the end of the following month after the sales month the
vehicle is delivered (i.e. a January sale must be done by the end of February)
a. Claim Form: Completed with customer signature
b. Bonus Code Email: Email used to validate the recipient’s name and bonus code. Ensures that if a purchase is done within the same
household, VW can validate the bonus code recipient’s name to the purchaser’s address.
c. Proof of Residency (if necessary): If the purchaser is not the recipient listed on the Bonus Code email, the dealer must validate
that the purchaser resides in the same household.
d. IMPORTANT: Please redact any sensitive personally identifiable information before submitting any documents. Sensitive
personally identifiable information is defined by federal and state law, and could include, generally, but is not limited to: social
security numbers, passports, drivers’ license numbers, or other government identification numbers; credit card or other financial
account information, including but not limited to information controlled under the Gramm Leach Bliley Act; voter registration
information; citizenship, national origin, or immigration status; dates of birth; medical history or other health information; race or
ethnicity; sexual orientation; status as transgender or non-binary; political opinions or religious beliefs; status as victim of a crime;
or information about a child under age 16.

Volkswagen Experience Code Bonus


VW Partner Purchase

The program encourages sales to employees and retirees of VWoA business partners and entitles certificate
holders to purchase units at dealer invoice less $500 and combinable with other retail programs.
1. Program Administration: The customer must present their Partner Program certificate and proof of affiliation with the Partner
company or association to the dealer at the time of sale and it is the dealer’s responsibility to ensure the customer receives the benefit.
Upon proper reporting and claim submission according to program rules, the dealer will be paid.
a. The dealer has final discretion on whether to sell a vehicle under the program.
b. VWoA has posted restrictions and exclusions on www.vwpartnerprogram.com to notify customers in advance.
c. Only the certificate addressee or family members that reside in the same household as the addressee are eligible.
2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
Model Bonus
New, unused VW models
(excludes Golf R & ID. Buzz)
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are not eligible.
4. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is not compatible with the following programs: Volkswagen Experience Bonus, Dealership Employee Purchase
Program, Friends & Family, Dealership Sale Program and Fleet.
5. Claim Submission Requirements: After reporting the sale, the dealer must submit all required documents without errors/missing
documents, through the Incentives Management Console, no later than the end of the following month after the sales month the
vehicle is delivered (i.e. a January sale must be done by the end of February)
a. Partner Program Certificate
b. Proof of Employment to the Partner Company or association (i.e. paystub, employee badge, retirement document, etc.)
c. Proof of Residency (if necessary): If the purchaser is not the recipient listed on the Partner certificate, the dealer must validate
that the purchaser resides in the same household.
d. IMPORTANT: Please redact any sensitive personally identifiable information before submitting any documents. Sensitive
personally identifiable information is defined by federal and state law, and could include, generally, but is not limited to: social
security numbers, passports, drivers’ license numbers, or other government identification numbers; credit card or other financial
account information, including but not limited to information controlled under the Gramm Leach Bliley Act; voter registration
information; citizenship, national origin, or immigration status; dates of birth; medical history or other health information; race or
ethnicity; sexual orientation; status as transgender or non-binary; political opinions or religious beliefs; status as victim of a crime;
or information about a child under age 16.

VW Partner Purchase


VW Dealership Employee Program

1. Program Administration: Volkswagen dealership employees will be eligible to lease or purchase an eligible Volkswagen model at 13% below MSRP, defined as Base MSRP + MSRP of all options + destination charge (see below example.) If the dealership participates, it is the dealer’s responsibility to ensure the employee receives the benefit. Upon proper reporting and claim submission according to program rules, the dealer will be paid.

a. The dealer has final discretion on whether to sell a vehicle under the program.
b. The special program code “EMPLSE” must be assigned to the vehicle as the special program code BEFORE the vehicle is reported. Please contact your Sales Operations Manager or the Incentive Help Desk at (877) 299-0505 to assign this code.
c. The reported date must be within the same sales month.
d. Employees on payroll of Volkswagen dealerships or auto groups holding a Volkswagen franchise are eligible. The employee MUST be on payroll (no exceptions)
e. The employee must be on the contract as a purchaser or lessee. Others may also be on the contract. There is no requirement on the order in which co-signers are listed.
f. Dealership employees are eligible to purchase up to two (2) VW vehicles per year through this program.
g. Employee must retain ownership of the vehicle for a minimum of twelve (12) months.
Note: VWoA and VCI reserve the right to audit and chargeback the incentive if abuse of the program is discovered. Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.

2. Eligible Vehicles: New, unused Volkswagen models, excludes Golf R, ID. Buzz, and MY26.

3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are not eligible.

4. Program Compatibility:
• This bonus amount may be used in conjunction with other VWoA and VCI Programs (Lease/APR/Dealer Cash) and College Graduate
• This bonus is not compatible with the following programs: Auto Show, Fleet, Contractor, Friends & Family, Partner and the Dealership Sale Programs.

5. Dealer Commitment: The Dealership agrees to contribute 100% of both above and below the line margin and earnings. This will be accomplished in the following manner:
• Dealership contributes 100% of trading margin
• Dealership contributes 100% of margins earned at wholesale
• Dealership will not receive any earnings at retail for Delivery Allowance and Service Retention related programs
• Rate markups are not allowed
• Dealership Employee Purchase Program sales count towards the objective, but do not pay in volume based programs.
• After the sale, Dealership will be reimbursed 5.5% of the Total MSRP (not including dealer installed options)
• No reimbursement of LMA/LMF assessments. The dollar amounts will stay within their respective LMA/LMF budgets.

6. Claim Submission Requirements: After reporting the sale, the dealer submits the following documents through the Incentives Management Console no later than 90 days after the sales month which the vehicle is delivered:
• Claim Form: Completed with customer signature
• Proof of Employment: Paystub from VW dealer or group in the purchaser’s name dated within thirty (30) days of the delivery date.
• Sales Agreement (if necessary): Validates if employee is co-signer when employee is not on the RDR.
• IMPORTANT: Only the employee’s name, paystub date, and dealership name on paystub are used to validate proof of employment.
In addition, please redact any sensitive personally identifiable information before submitting any documents. Sensitive personally identifiable information is defined by federal and state law, and could include, generally, but is not limited to: social security numbers, passports, drivers’ license numbers, credit card or other financial account information controlled under the Gramm Leach Bliley Act, voter registration information, citizenship or immigration status, dates of birth, medical history, race, ethnicity, sexual orientation, political opinions or religious beliefs.


VW Dealership Employee Program

base carrier bars roof rack (set of 2)

auto-dimming rearview mirror with HomeLink

carpeted MojoMats kit (set of 4)

2.0L TSI 4-cylinder DOHC 16-valve turbo engine

8-speed automatic with Tiptronic transmission

MIB3 composition media

heated and actively ventilated front bucket seats

heavy duty trunk liner with VW CarGo blocks

deep black pearl

Sport Utility

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