Volkswagen

Atlas Cross Sport

18" 5-spoke 2-tone machined alloy wheels

base carrier bars roof rack (set of 2)

auto-dimming rearview mirror with HomeLink

carpeted MojoMats kit (set of 4)

2.0L TSI 4-cylinder DOHC 16-valve turbo engine

8-speed automatic with Tiptronic transmission

MIB3 composition media

heated and actively ventilated front bucket seats

4-wheel independent suspension

perforated V-Tex leatherette seating surfaces

18" all-season tires

heavy duty trunk liner with VW CarGo blocks

Sport Utility

2.0T SE

Individual

Retail Customer Bonus

A bonus will be provided towards the purchase or lease of an eligible model.
1. Program Administration: Volkswagen will pay a customer bonus towards the lease or purchase of select new and unused Volkswagens
outlined below.
a. The Bonus may be used in conjunction with VWFS’ Standard Rate, outside financing or cash purchases.
b. The Bonus cannot be used in conjunction with VWFS Special APR or Special Lease programs.
c. It is the dealer’s responsibility to ensure the customer receives the benefit of the bonus by disclosing the incentive on the sales
agreement.
d. A customer claim form has been included. It does not need to be submitted for payment and must be kept in the deal jacket in
case an audit occurs.
Note: As VWFS makes special APR rates for Puerto Rico dealers through Popular Auto, Puerto Rico customers may select between
subvented APR rates through Popular Auto or the Retail Customer Bonus.
2. Eligible Vehicles: New, unused Volkswagen models as outlined in bulletin.
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are eligible when using
Standard Used/CPO rates only. KOS 6 & 9 will be paid upon VWFS contract data validation or 15 days after the sales month.
4. Eligible Finance Type: 4 – Cash/Non-VWFS, 5 – Standard Rate VWFS
5. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA Programs.
b. This bonus is not compatible with the following programs: Fleet Program (KOS 5) and Dealership Sale Program


Retail Customer Bonus

1. Program Administration: The customer must provide proof of eligibility and supporting documents to the dealer at the time of sale
and it is the dealer’s responsibility to ensure the customer receives the benefit. Upon proper reporting and claim submission according
to program rules, the dealer will be paid.
a. The dealer must itemize the bonus separately from all other applicable incentives on the sales agreement.
b. Only one bonus is applicable per VIN.
2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
Model Bonus
New, unused VW models (excludes Golf R) $500
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are eligible.
4. Customer Eligibility: The Military/First Responders, their family household members, and Overseas Military Sales Corporation (OMSC)
a. Military
i. Active Duty U.S. Military (Army, Navy, Air Force, Marines, National Guard, Coast Guard, and Active Reserve)
ii. U.S. Military Veterans (within 24 months of active duty): Someone who has served in active military and has been discharged
or released under conditions other than dishonorable.
iii. U.S. Military Retirees: A former member of the military that has served 20 or more years.
b. Active First Responders: Police Officer, Sheriff/Sheriff’s Deputy, Correctional Officer, State Trooper, Federal Law Enforcement
Officer, Firefighter (career or volunteer), EMT, Paramedics, 911 Dispatcher/Operator
Ineligible Occupations: Retired First Responders, Registered Nurse, Ski Patrol, Community Emergency Response Team (CERT)
members, Volunteers in Police Service (VIPS), Search and Rescue, Emergency Management Volunteers.
5. Proof of Eligibility
Military
• Leave and Earnings Statement (LES) – Can be photocopied and submitted.
• Form DD-214 Veteran documentation to verify over 20 or more years of service.
• Customer must provide official documentation verifying active duty within 24 months, commonly the LES.
• IMPORTANT: DO NOT submit a US Military ID. We will not accept them as proof of eligibility.
First Responder • Department-issued ID (proving active employment). Certification documents will not be accepted.
6. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is not compatible with the following programs: Dealership Sale Program & Fleet
7. Claim Submission Requirements: After reporting the sale, the dealer must submit all required documents without errors/missing
documents, through the Incentives Management Console. Ensure you submit immediately after reporting the sale, in order for the
claim to be reviewed and any corrections are done BEFORE the deadline. The last date to fix any issues is the Final Claim Correction
Deadline outlined in the Incentive Provisions.
a. Sales Contract/Agreement (mandatory): Full Bonus Amount disclosed and customer signature. If there are other incentive
amounts being stacked, combine them for simplicity for the customer, but in the submission to IMC, please itemize (showing
breakout of the program name and individual amounts) for clarity to expedite the claims processor’s review.
Example:
2 Stackable Incentives
IMC Submission
(copy contract & write each program & amount to the side of the total amount)
Total Incentive Line: $1,000
College Grad Bonus (V26UCOL1) - $500
Military Bonus (V26UMFR1) - $500
a. Proof of Eligibility (mandatory): As noted as above.
b. Proof of Residency (if necessary): If the purchaser is not the recipient listed on the certificate, the dealer must provide valid
documentation the purchaser resides in the same household (i.e. government document, utility bill, or mortgage/lease agreement)

Military, Veterans & First Responders Program

Program Administration: The customer must present their bonus code email or provide the bonus code to the dealer at the time of
sale and it is the dealer’s responsibility to ensure the customer receives the benefit of the bonus by disclosing the incentive on the
sales agreement. Upon proper reporting and claim submission according to program rules, the dealer will be paid.
a. Only the certificate addressee or family members that reside in the same household as the addressee are eligible.
b. Each Volkswagen Experience Bonus Code has a pre-determined expiration date that gives each recipient approximately 90 days to
redeem.
c. To support the intent of this customer bonus, each claim will be reviewed against our original email campaign data as well.
2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
Model Bonus
New, unused VW models (excludes Golf R) $500
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are not eligible.
4. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is not compatible with the following programs: Dealership Employee Purchase Program, Friends & Family, Partner,
Dealership Sale Program, and Fleet.
5. Claim Submission Requirements: After reporting the sale, the dealer must submit all required documents without errors/missing
documents, through the Incentives Management Console. Ensure you submit immediately after reporting the sale, in order for the
claim to be reviewed and any corrections are done BEFORE the deadline. The last date to fix any issues is the Final Claim Correction
Deadline outlined in the Incentive Provisions.
a. The Code will be required during the IMC submission to validate eligibility. Claims processors will verify the code matches the
individual on the RDR and/or the name on the Sales Contract. If there is no match, it will be failed and further documentation
required, as noted below, and must be fixed before the deadline.
b. Sales Contract/Agreement (mandatory): Full Bonus Amount disclosed and customer signature. If there are other incentive
amounts being stacked, combine them for simplicity for the customer, but in the submission to IMC, please itemize (showing
breakout of the program name and individual amounts) for clarity to expedite the claims processor’s review.
Example:
2 Stackable Incentives
IMC Submission
(copy contract & write each program & amount to the side of the total amount)
Total Incentive Line: $1,000
VW Experience (V26UASB1) - $500
Military Bonus (V26UMFR1) - $500
c. Proof of Residency (if necessary): If the purchaser is not the recipient listed on the certificate, the dealer must provide valid
documentation the purchaser resides in the same household (i.e. government document, utility bill, or mortgage/lease agreement)
IMPORTANT: Please redact any sensitive personally identifiable information before submitting any documents. Sensitive personally identifiable information is defined by
federal and state law, and could include, generally, but is not limited to: social security numbers, passports, drivers’ license numbers, or other government identification
numbers; credit card or other financial account information, including but not limited to information controlled under the Gramm Leach Bliley Act; voter registration
information; citizenship, national origin, or immigration status; dates of birth; medical history or other health information; race or ethnicity; sexual orientation; status as
transgender or non-binary; political opinions or religious beliefs; status as victim of a crime; or information about a child under age 16.

Volkswagen Experience Code Bonus

1. Program Administration: The customer must present their Partner Program certificate and proof of affiliation with the Partner
company or association to the dealer at the time of sale, and it is the dealer’s responsibility to ensure the customer receives the
benefit. Upon proper reporting and claim submission according to program rules, the dealer will be paid.
a. The dealer has final discretion on whether to sell a vehicle under the program.
b. VWoA has posted restrictions and exclusions on partner.vw.com to notify customers in advance.
c. Only the certificate addressee or family members that reside in the same household as the addressee are eligible.
2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
Model Bonus
New, unused VW models (excludes Golf R) $500
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are not eligible.
4. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is not compatible with the following programs: Volkswagen Experience Bonus, Dealership Employee Purchase
Program, Friends & Family, Dealership Sale Program and Fleet.
5. Claim Submission Requirements: After reporting the sale, the dealer must submit all required documents without errors/missing
documents, through the Incentives Management Console. Ensure you submit immediately after reporting the sale, in order for the
claim to be reviewed and any corrections are made BEFORE the deadline. The last date to fix any issues is the Final Claim Correction
Deadline outlined in the Incentive Provisions.
a. The Code will be required during the IMC submission to validate eligibility. Claims processors will verify the code matches the
individual on the RDR and/or the name on the Sales Contract. If there is no match, it will be failed and further documentation
required, as noted below, and must be fixed before the deadline.
b. Sales Contract/Agreement (mandatory): Full Bonus Amount disclosed and customer signature. If there are other incentive
amounts being stacked, combine them for simplicity for the customer, but in the submission to IMC, please itemize (showing
breakout of the program name and individual amounts) for clarity to expedite the claims processor’s review.
Example:
2 Stackable Incentives
IMC Submission
(copy contract & write each program & amount to the side of the total amount)
Total Incentive Line: $1,000
Partner Program (V26UVPP1) - $500
Military Bonus (V26UMFR1) - $500
c. Proof of Employment (mandatory): paystub, employee badge, VWGoA HR/retiree document, etc.
d. Proof of Residency (if necessary): If the purchaser is not the recipient listed on the certificate, the dealer must provide valid
documentation the purchaser resides in the same household (i.e. government document, utility bill, or mortgage/lease agreement)
IMPORTANT: Please redact any sensitive personally identifiable information before submitting any documents. Sensitive personally identifiable information is defined
by federal and state law, and could include, generally, but is not limited to: social security numbers, passports, drivers’ license numbers, or other government
identification numbers; credit card or other financial account information, including but not limited to information controlled under the Gramm Leach Bliley Act; voter
registration information; citizenship, national origin, or immigration status; dates of birth; medical history or other health information; race or ethnicity; sexual
orientation; status as transgender or non-binary; political opinions or religious beliefs; status as victim of a crime; or information about a child under age 16.

VW Partner Purchase

1. Program Administration: Volkswagen dealership employees will be eligible to lease or purchase an eligible Volkswagen model at 13%
below MSRP, defined as Base MSRP + MSRP of all options + destination charge (see below example.) If the dealership participates, it is
the dealer’s responsibility to ensure the employee receives the benefit. Upon proper reporting and claim submission according to
program rules, the dealer will be paid.
a. The dealer has final discretion on whether to sell a vehicle under the program.
b. During the reporting of the vehicle on OMC, the dealer must select the proper dropdown located under Incentive Details > Dealer
Special Programs > V26UDEPP - Dealership Employee Purchase Program.
c. Dealership employees are eligible to purchase up to five (5) VW vehicles per sales year through this program. Additional sales will
always require credit approvals if leasing/financing.
d. Employee may incur fees or penalties if there are early terminations with the lessor. Please review VWFS policies for more info.
Note: VWoA and VWFS reserve the right to audit and chargeback the incentive if abuse of the program is discovered. Dealers will
not be charged back on total loss vehicles paid off within twelve (12) months of funding date.

2. Eligible Vehicles: New, unused Volkswagen models, excludes Golf R.

3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are not eligible.

4. Eligible Customers: Employees on payroll of Volkswagen dealerships or auto groups holding a Volkswagen franchise are eligible. The
employee must be on the contract as a purchaser or lessee. Others may also be on the contract. There is no requirement on the order
in which co-signers are listed.
a. Dealer Owners/Principals: No paystub required, but a copy of the Sales Contract/Agreement required with notation calling out the
name of the Owner/Principal as the Owner/DP in order for claim processors to then validate with the VW Regional Office of
Owner/Principal status.

5. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash)
b. This bonus is not compatible with the following programs: Volkswagen Experience Bonus, Friends & Family, Partner, Private
Incentive, Dealership Sale Program, and Fleet.

6. Dealer Commitment: The Dealership agrees to contribute 100% of both above and below the line margin and earnings. This will be
accomplished in the following manner:
a. Dealership contributes 100% of trading margin and contributes 100% of margins earned at wholesale.
b. Dealership will not receive any earnings at retail for Delivery Allowance and Service Retention related programs.
c. Rate markups are not allowed.
d. Dealership Employee Purchase Program sales count towards the objective, but do not pay in volume-based programs.
e. After the sale, Dealership will be reimbursed 5.5% of the Total MSRP (not including dealer installed options).
f. No reimbursement of LMA/LMF/DMF assessments. The amounts will stay within their respective LMA/LMF/DMF budgets.

7. Claim Submission Requirements: After reporting the sale, the dealer must submit all required documents without errors/missing
documents, through the Incentives Management Console. Ensure you submit immediately after reporting the sale, in order for the
claim to be reviewed and any corrections are done BEFORE the deadline. The last date to fix any issues is the Final Claim Correction
Deadline outlined in the Incentive Provisions.
a. Paystub (mandatory): From VW dealer or group in the purchaser’s name dated within thirty (30) days of the delivery date. Only the
employee’s name, paystub date, and dealership name are used to validate proof of employment from the paystub.
b. Sales Contact/Agreement (if necessary): Validates if employee is co-signer when employee is not on the RDR.
IMPORTANT: Please redact any sensitive personally identifiable information before submitting any documents. Sensitive personally identifiable information is defined by
federal and state law, and could include, generally, but is not limited to: social security numbers, passports, drivers’ license numbers, or other government identification
numbers; credit card or other financial account information, including but not limited to information controlled under the Gramm Leach Bliley Act; voter registration
information; citizenship, national origin, or immigration status; dates of birth; medical history or other health information; race or ethnicity; sexual orientation; status as
transgender or non-binary; political opinions or religious beliefs; status as victim of a crime; or information about a child under age 16.

VW Dealership Employee Program

20" 5-spoke 2-tone machined alloy wheels

trailer hitch extras

20" all-season tires

opal white pearl

2.0T SE w/Technology

auto-dimming rearview mirror

8-speed automatic transmission with Tiptronic

2.0L TSI I-4 DOHC 16-valve turbocharged engine

MIB3 composition media AM/FM/HD radio

heated and actively ventilated front seats

Pure White

4MOTION

1. Program Administration: Volkswagen will pay a customer bonus towards the lease or purchase of select new and unused Volkswagens
outlined below.
a. It is the dealer’s responsibility to ensure the customer receives the benefit of the bonus by disclosing the incentive name and
amount on the sales agreement/contract.
b. A copy of sales contract/agreement with notation of the itemized program(s) and incentive amount(s) must be kept in the deal
jacket, in case an incentive review occurs, to demonstrate the full incentive amount(s) were provided to the customer.
2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
MY25 Bonus
Golf GTI 
Jetta/GLI 
Taos S/SE 
Taos SEL 
Tiguan S 
Tiguan SE/SEL 
Atlas Cross Sport 
Atlas SE 
Atlas SE w/ Tech 
Atlas Peak Edition 
Atlas SEL 
Atlas SEL Premium 
ID.4 
ID. Buzz 
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are eligible.
4. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is not compatible with the following programs: Dealership Sale Program, Fleet

Customer Bonus

1. Program Administration: The customer must present their Friends & Family certificate to the dealer at the time of sale, and it is the
dealer’s responsibility to ensure the customer receives the benefit. Upon proper reporting and claim submission according to program
rules, the dealer will be paid.
a. The dealer has final discretion on whether to sell a vehicle under the program.
b. VWoA has posted restrictions and exclusions on partner.vw.com to notify customers in advance.
c. Only the certificate addressee or family members that reside in the same household as the addressee are eligible.
2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
Model Bonus
New, unused VW models (excludes Golf R) $500
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are not eligible.
4. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash)
b. This bonus is not compatible with the following programs: Volkswagen Experience Bonus, Dealership Employee Purchase
Program, Partner, Dealership Sale Program and Fleet.
5. Claim Submission Requirements: After reporting the sale, the dealer must submit all required documents without errors/missing
documents, through the Incentives Management Console. Ensure you submit immediately after reporting the sale, in order for the
claim to be reviewed and any corrections are made BEFORE the deadline. The last date to fix any issues is the Final Claim Correction
Deadline outlined in the Incentive Provisions.
a. The Code will be required during the IMC submission to validate eligibility. Claims processors will verify the code matches the
individual on the RDR and/or the name on the Sales Contract. If there is no match, it will be failed and further documentation
required, as noted below, and must be fixed before the deadline.
b. Sales Contract/Agreement (mandatory): Full Bonus Amount disclosed and customer signature. If there are other incentive
amounts being stacked, combine them for simplicity for the customer, but in the submission to IMC, please itemize (showing
breakout of the program name and individual amounts) for clarity to expedite the claims processor’s review.
Example:
2 Stackable Incentives
IMC Submission
(copy contract & write each program & amount to the side of the total amount)
Total Incentive Line: $1,000
Friends & Family (V26UVFF1) - $500
Military Bonus (V26UMFR1) - $500
c. Proof of Residency (if necessary): If the purchaser is not the recipient listed on the certificate, the dealer must provide valid
documentation the purchaser resides in the same household (i.e. government document, utility bill, or mortgage/lease agreement)
IMPORTANT: Please redact any sensitive personally identifiable information before submitting any documents. Sensitive personally identifiable information is defined
by federal and state law, and could include, generally, but is not limited to: social security numbers, passports, drivers’ license numbers, or other government
identification numbers; credit card or other financial account information, including but not limited to information controlled under the Gramm Leach Bliley Act; voter
registration information; citizenship, national origin, or immigration status; dates of birth; medical history or other health information; race or ethnicity; sexual
orientation; status as transgender or non-binary; political opinions or religious beliefs; status as victim of a crime; or information about a child under age 16.
6. VWGoA Employee Terms & Conditions:
a. VWGoA employees must accurately state who the certificate is for under the “Requested For” field.
b. VWGoA employees are limited to five (5) certificate print outs per month, totaling sixty (60) per year.
c. VWGoA employees are prohibited from accepting any form of compensation from Volkswagen Dealerships, anyone connected
with the dealership or any Friends & Family participant for sponsoring Friends & Family Purchases. This includes cash payment or
free or heavily discounted services, parts or accessories.
d. VWGoA employees are prohibited from giving a dealer permission to use their employee information for the dealer to sponsor
Friends & Family purchases.
e. The solicitation or acceptance of money, items of value or discounts from the Friends & Family price as defined in this document
from a dealer or anyone connected with or acting on behalf of the dealer in connection with the purchase of the vehicle under this
program is prohibited.
f. Any abuse or violation of this policy, the Friends & Family benefits or falsification of Friends & Family claim may result in
disciplinary action.

Friends & Family Program

21" 2-tone machined alloy wheels

seat inserts with diamond-pattern stitching

MIB3 discover pro with navigation

perforated vienna leather seating surfaces

21" all-season tires

2.0T SEL Premium R-Line

MIB3 discover pro navigation AM/FM/HD radio

Mountain Lake Blue

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